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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Media and Marketing Strategies

      Skills you'll gain: Digital Media Strategy, Online Advertising, Digital Marketing, Content Marketing, Marketing Strategies, Social Media Marketing, Marketing Effectiveness, Social Media, Shared Media, Paid media, Integrated Marketing Communications, Risk Management, Search Engine Optimization, Customer Relationship Management, Owned Media, Key Performance Indicators (KPIs)

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Instagram, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Developing a Winning Marketing Strategy

      Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Campaigns, Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Digital Media Strategy, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Drive Engagement, Marketing Budgets, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Content Creation, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Marketing Strategy and Techniques, Social Media Content, Digital Marketing, Cross-Channel Marketing, Design Elements And Principles, Typography, Content Marketing, Marketing, Design, Target Audience, Web Content Accessibility Guidelines, Generative AI, Social Media, Marketing Analytics, Data Ethics, Content Creation, Social Media Strategy, Adobe Creative Cloud, Graphic and Visual Design Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      967 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, Performance Analysis, A/B Testing, Customer Retention, Key Performance Indicators (KPIs)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Target Audience, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Marketing Strategy and Techniques, Business Marketing, Personalized Service, Prompt Engineering, Customer Relationship Management, Customer experience improvement, Customer Engagement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      108 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      970 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Adobe

      Social Media Content and Strategy

      Skills you'll gain: Social Media Content, Social Media, Content Creation, Social Media Strategy, Content Performance Analysis, Social Media Management, Intellectual Property, Target Audience, Drive Engagement, Content Strategy, Customer Engagement, Ethical Standards And Conduct, Regulation and Legal Compliance, Multimedia, Scheduling, Video Production, Branding, Generative AI Agents

      4.8
      Rating, 4.8 out of 5 stars
      ·
      147 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Predictive Analytics, MarTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      257 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      Universidad de Chile

      Marketing Gerencial

      Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Digital Media and Marketing Strategies: University of Illinois Urbana-Champaign
    • Meta Social Media Marketing: Meta
    • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Adobe Marketing Specialist: Adobe
    • Think Outside the Inbox: Email Marketing: Google
    • Effective Marketing in the Global Marketplace: Coursera Instructor Network
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Positioning: What you need for a successful Marketing Strategy: IE Business School
    • Social Media Content and Strategy: Adobe

    Skills you can learn in Marketing

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    Brand (13)
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    Modeling (9)
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