This Specialization provides a complete foundation in marketing theory, strategy, and execution with a unique focus on real-world case studies. Learners will explore marketing fundamentals, strategic design, brand management, and digital communication, while applying tools like SWOT, PESTLE, and the marketing mix. By integrating corporate vision with actionable strategies, participants will develop the ability to analyze environments, design effective campaigns, and evaluate performance for sustainable growth. Through structured courses and practical examples, learners will be equipped to thrive in diverse industries and global markets.
Marketing Fundamentals and Strategy Case Studies Specialization
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Marketing Fundamentals and Strategy Case Studies Specialization
Master Marketing Strategy with Case Studies. Gain practical skills to design implement, and evaluate marketing strategies through realworld cases
Instructor: EDUCBA
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Apply marketing frameworks to analyze environments, design strategies, and measure performance.
Develop brand positioning, pricing, and communication strategies aligned with business goals.
Evaluate marketing outcomes through impact analysis and refine strategies for sustainable growth.
Overview
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
September 2025
50 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from EDUCBA
Specialization - 3 course series
What you'll learn
Analyze markets using SWOT, PESTLE, and consumer/environmental factors.
Formulate marketing objectives, product strategies, and brand positioning.
Implement, evaluate, and refine strategies through execution frameworks.
Skills you'll gain
Category: Product Strategy
Category: Market Analysis
Category: Consumer Behaviour
Category: Logistics
Category: Plan Execution
Category: Marketing Management
Category: Marketing Planning
Category: Marketing Strategies
Category: Brand Strategy
Category: Market Opportunities
Category: Analysis
Category: Strategic Marketing
Category: Performance Analysis
Category: Business
Category: Global Marketing
What you'll learn
Apply SAS for descriptive statistics, correlations, regressions, and variance models.
Forecast economic and financial trends using SAS procedures on real datasets.
Analyze stock indices, forex, and market risks for data-driven decision-making.
Skills you'll gain
Category: Market Analysis
Category: Digital Marketing
Category: Product Lifecycle Management
Category: Branding
Category: Marketing Management
What you'll learn
Define vision, mission, and objectives to align strategies with customer needs.
Apply SWOT, PESTLE, and Geo Assessment to evaluate business environments.
Design and assess brand campaigns, budgets, and marketing performance metrics.
Skills you'll gain
Category: Brand Awareness
Category: Competitive Analysis
Category: Marketing Analytics
Category: Budget Management
Category: Marketing Planning
Category: Brand Loyalty
Category: Digital Marketing
Category: Campaign Management
Category: Performance Measurement
Category: Customer experience strategy (CX)
Category: Marketing Strategy and Techniques
Category: Market Analysis
Category: Brand Management
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
The Specialization can typically be completed in approximately 13 to 14 weeks, with an estimated commitment of 3–4 hours per week. This flexible schedule allows learners to progress at a steady pace while balancing other academic, professional, or personal responsibilities. By dedicating consistent weekly study time, participants will not only build a strong understanding of marketing fundamentals but also gain the opportunity to apply their knowledge through practical case studies and projects, ensuring long-term retention and real-world readiness.
No prior marketing experience is required. A basic understanding of business concepts and a strong interest in strategy, consumer behavior, or brand management will be helpful but not mandatory.
Yes, it is recommended to follow the courses in the suggested sequence. The Specialization is designed to build progressively—from foundational concepts, to applied strategies, and finally to advanced case study analysis—ensuring a smooth and structured learning experience.
More questions
Financial aid available,