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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Preview
      Preview
      D

      Duke University

      Advertising and Society

      Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Culture, Art History, Creativity, Consumer Behaviour, Business Ethics, Diversity and Inclusion

      4.8
      Rating, 4.8 out of 5 stars
      ·
      970 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Advertising with Meta

      Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Social Media Campaigns, Marketing Budgets, Campaign Management, Social Media, Social Media Marketing, Performance Analysis, Facebook, Paid media, Target Market, Instagram, Budget Management, Digital Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Programmatic Advertising

      Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentals of Social Media Advertising

      Skills you'll gain: Paid media, Marketing Materials, Instagram, Advertising, Social Media, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Campaign Management, Information Privacy, Target Audience, Data Collection, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.8K reviews

      Beginner · Guided Project · Less Than 2 Hours

    What brings you to Coursera today?

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Social Media Content, Blogs, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Copywriting, Marketing Effectiveness, Customer experience strategy (CX), Branding, Target Audience, Persona Development, Storytelling, Driving engagement, Ethical Standards And Conduct, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Target Audience, Content Creation, Social Media Campaigns, Instagram, Paid media, Social Media Strategy, Marketing Effectiveness, Marketing Analytics, Persona Development, Advertising Campaigns, Advertising, Marketing Materials, Digital Advertising, Marketing Budgets, Smart Goals, Digital Marketing, Brand Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Content Marketing, Creative Design, Target Audience, Generative AI, Digital Advertising, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Advertising, Marketing Design, Creative Design, Marketing Communications, Brand Management, Journalism, Creativity, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Search Advertising with Google

      Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting

      4.2
      Rating, 4.2 out of 5 stars
      ·
      7 reviews

      Beginner · Specialization · 1 - 3 Months

    Advertising learners also search

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    1234…69

    In summary, here are 10 of our most popular advertising courses

    • Advertising and Society: Duke University
    • Advertising with Meta: Meta
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Programmatic Advertising: University of Colorado Boulder
    • Fundamentals of Social Media Advertising: Meta
    • Google Ads for Beginners: Coursera Project Network
    • The Strategy of Content Marketing: University of California, Davis
    • Meta Social Media Marketing: Meta
    • Google Digital Marketing & E-commerce: Google
    • Adobe Marketing Specialist: Adobe

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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