EDUCBA
Digital Marketing Dynamics: Strategy & Case Studies Specialization

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EDUCBA

Digital Marketing Dynamics: Strategy & Case Studies Specialization

Master Digital Marketing Strategy and Case Studies. Develop, apply, and optimize digital marketing strategies through real-world case studies.

EDUCBA

Instructor: EDUCBA

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from EDUCBA

Specialization - 3 course series

What you'll learn

  • Identify core marketing concepts and their historical evolution.

  • Apply segmentation and communication strategies effectively.

  • Evaluate digital frameworks to design impactful campaigns.

Skills you'll gain

Category: Advertising Campaigns
Category: Communication Strategies
Category: Online Advertising
Category: Target Audience
Category: Marketing Analytics
Category: Marketing
Category: Consumer Behaviour
Category: Marketing Psychology
Category: Strategic Marketing
Category: Marketing Effectiveness
Category: Market Research
Category: Marketing Communications
Category: Digital Advertising
Category: Campaign Management
Category: Digital Marketing
Category: Customer Analysis
Category: Marketing Planning
Category: Integrated Marketing Communications
Category: Marketing Strategies
Category: Target Market

What you'll learn

  • Analyze objectives using PESTLE, SWOT, and audit tools.

  • Implement and manage multi-channel digital campaigns.

  • Optimize performance through data-driven strategies.

Skills you'll gain

Category: Case Studies
Category: Campaign Management
Category: Strategic Marketing
Category: Social Media Marketing
Category: Competitive Analysis
Category: Content Performance Analysis
Category: Business Strategy
Category: Marketing Strategy and Techniques
Category: Facebook
Category: Social Media
Category: Digital Media Strategy
Category: Digital Marketing
Category: Global Marketing
Category: Marketing Strategies
Category: LinkedIn
Category: Marketing
Category: Social Media Strategy

What you'll learn

  • Define digital marketing concepts and apply strategic frameworks.

  • Design mobile-first, proximity, and SMS-based campaigns.

  • Evaluate and optimize campaign performance using real case studies.

Skills you'll gain

Category: Marketing Planning
Category: Marketing Effectiveness
Category: Consumer Behaviour
Category: Marketing Strategies
Category: Case Studies
Category: Analysis
Category: Mobile Banking
Category: Digital Advertising
Category: Digital Marketing
Category: Competitive Analysis
Category: Market Analysis
Category: Advertising Campaigns
Category: Performance Analysis
Category: Business Strategies

Earn a career certificate

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Instructor

EDUCBA
EDUCBA
311 Courses110,183 learners

Offered by

EDUCBA

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