学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
商务基础 (中文版) Specialization
3,765 enrolled
Get in-depth knowledge of a subject
(208 reviews)
Beginner level
No prior experience required
Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(208 reviews)
Beginner level
No prior experience required
Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Capital Budgeting
- Business Process Improvement
- Financial Statement Analysis
- Branding
- Balance Sheet
- Business Analysis
- Manufacturing Operations
- Financial Statements
- Financial Analysis
- Process Analysis
- Marketing
- Operational Efficiency
- Business Operations
- Operational Analysis
- Brand Management
- Financial Accounting
- Production Management
- Market Opportunities
- Financial Modeling
- Operations Management
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Chinese (Simplified)
23 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 5 course series
What you'll learn
Skills you'll gain
Category: Brand Strategy
Category: Consumer Behaviour
Category: Go To Market Strategy
Category: Marketing Strategy and Techniques
Category: Marketing Communications
Category: Brand Management
Category: Customer experience strategy (CX)
Category: New Business Development
Category: Brand Marketing
Category: Customer Insights
Category: Branding
Category: Marketing
Category: E-Commerce
Category: Market Opportunities
What you'll learn
Skills you'll gain
Category: Financial Statements
Category: Depreciation
Category: Balance Sheet
Category: Cash Flows
Category: Financial Accounting
Category: Financial Statement Analysis
Category: Income Statement
Category: Accrual Accounting
Category: Bookkeeping
Category: Revenue Recognition
Category: Financial Analysis
Category: Financial Data
Category: Financial Reporting
What you'll learn
Skills you'll gain
Category: Operations Management
Category: Process Analysis
Category: Performance Measurement
Category: Business Process Improvement
Category: Operational Efficiency
Category: Quality Management
Category: Manufacturing Operations
Category: Quality Control
Category: Capacity Management
Category: Production Management
Category: Business Operations
Category: Inventory Management System
What you'll learn
Skills you'll gain
Category: Corporate Finance
Category: Cash Flows
Category: Capital Budgeting
Category: Financial Modeling
Category: Investments
Category: Financial Analysis
Category: Loans
Category: Business Mathematics
Category: Business Valuation
What you'll learn
Skills you'll gain
Category: Business
Category: Verbal Communication Skills
Category: Business Analysis
Category: Operational Analysis
Category: Finance
Category: Business Communication
Category: Market Opportunities
Category: Business Strategy
Category: Competitive Analysis
Category: Analysis
Category: Marketing
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
Industry partners
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
商务基础专项课程是由 Wharton Online 在 Coursera 平台上提供的系列课程。该系列课程由四门基础独立课程组成，除介绍商务学习中的重要课题外还包含一个毕业项目，帮助您应用所学原理解决现实问题。 获得专项课程中每门独立课程的认证证书后，您还将获得专项课程证书.
基础系列是由沃顿商学院提供，旨在帮助学生培养商务沟通素养的一系列独立课程。 其中的课题反映理解基本商务原理所需学习的核心主题，并帮助学生大致了解商学院教授的课程。
不能。 获得认证证书不能积累学位课程学分，也不能证明您是沃顿商学院学生或校友。 获得认证证书只证明您学完了由 Wharton Online 在 Coursera 上提供的这门严格的在线课程，并通过了及格线。
More questions
Financial aid available,