IE Business School
Scale Up Your Startup Specialization
1,930 enrolled
IE Business School

Scale Up Your Startup Specialization

Scale Up Your Startup - Product, Processes, People. Learn the main points of a growth mindset and apply these as you scale up the products, processes, and people components of your business.

Included with Coursera Plus

Get in-depth knowledge of a subject

(18 reviews)

Intermediate level

Recommended experience

Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(18 reviews)

Intermediate level

Recommended experience

Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers

What you'll learn

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
11 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from IE Business School

Specialization - 4 course series

What you'll learn

  • You'll learn what you need to ask yourself before you start to scale up a startup

  • You'll get practical tips and advice on how to begin the journey from startup to scaleup

Skills you'll gain

Category: Growth Strategies
Category: Business Strategies
Category: Business Risk Management
Category: Business Development
Category: Competitive Analysis
Category: Entrepreneurship
Category: Market Share
Category: Problem Solving
Category: Risk Management
Category: Leadership and Management
Category: New Business Development
Category: Business Strategy
Category: Organizational Effectiveness

What you'll learn

  • Discuss and compare strategies and frameworks for scaling processes and products in an organization

  • Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations

  • Explain the importance of establishing relevant dashboards, KPIs and metrics

Skills you'll gain

Category: Growth Strategies
Category: Product Development
Category: Customer Acquisition Management
Category: Key Performance Indicators (KPIs)
Category: Product Strategy
Category: Performance Measurement
Category: Market Share
Category: Sales Strategy
Category: Operational Efficiency
Category: Customer Retention
Category: Sales Management
Category: Business Process
Category: Team Management
Category: Leadership and Management
Category: Process Optimization
Category: Business Strategy
Category: Entrepreneurship

What you'll learn

  • Explain the importance of culture in the company at all stages focusing on the scaleup phase

  • Discuss different strategies used to ensure diversity in organizations and build effective teams

  • Explain the role and frameworks needed to establish corporate governance and advisory boards at the scaleup stage

Skills you'll gain

Category: Governance
Category: Employee Retention
Category: Culture
Category: Employee Onboarding
Category: Team Building
Category: Diversity and Inclusion
Category: Recruitment Strategies
Category: Business Strategy
Category: Diversity Awareness
Category: Entrepreneurship
Category: Leadership and Management
Category: Human Resource Strategy
Category: Culture Transformation
Category: Staff Management
Category: Business Management
Category: Team Management
Category: Corporate Strategy
Category: Recruitment

What you'll learn

  • Analyze how a company can scale its processes, products, and culture to grow and enter its next phase

Skills you'll gain

Category: Process Improvement
Category: Business Planning
Category: Organizational Structure
Category: Process Optimization
Category: Product Development
Category: Marketing Strategy and Techniques
Category: Sales Strategy
Category: New Product Development
Category: Entrepreneurship
Category: Business Development
Category: Culture Transformation
Category: Growth Strategies

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Coursera QA Team
5 Courses5,782 learners
Joe Haslam
IE Business School
4 Courses3,906 learners

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