University of California, Irvine
Salesforce Fundamentals Specialization
20,804 enrolled
University of California, Irvine

Salesforce Fundamentals Specialization

Join an Ecosystem of Self-Starters in Salesforce. Learn the fundamentals to integrate the world's most powerful CRM into any organization.

Included with Coursera Plus

Get in-depth knowledge of a subject

(174 reviews)

Beginner level

Recommended experience

Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(174 reviews)

Beginner level

Recommended experience

Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Manage user permissions, data security, and object creation.

  • Manage and model data to create reports and data visualization
.

  • 
Automate business processes and integrate Salesforce into an organization.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of California, Irvine

Specialization - 4 course series

What you'll learn

  • Access, navigate around, and transition between Lightning and Classic Salesforce interfaces.

  • Customize Salesforce functionality to meet specific team needs.

  • Create customer, partner, and employee communities.

Skills you'll gain

Category: Customer Relationship Management
Category: Cloud Computing
Category: Salesforce
Category: Automation
Category: Security Management
Category: Customer Engagement
Category: Data Management
Category: Marketing Automation
Category: User Accounts
Category: Salesforce Development
Category: Customer Relationship Management (CRM) Software
Category: Presentations
Category: Enterprise Application Management
Category: Data Security
Category: Sales Enablement
Category: Account Management

What you'll learn

  • Create an Einstein Analytics App and customize an Einstein Analytics Home Page.

  • Create users and manage access to enterprise data and customize the Lightning Experience user interface.

  • Create customer entitlements and an entitlement process with milestones.

Skills you'll gain

Category: Dashboard
Category: Salesforce Development
Category: Data Security
Category: Employee Engagement
Category: Data Management
Category: Automation
Category: Role-Based Access Control (RBAC)
Category: Customer experience improvement
Category: Business Process Automation
Category: Sales Development
Category: Customer Engagement
Category: Salesforce
Category: Operational Efficiency
Category: Customer Service
Category: Workflow Management
Category: Process Design
Category: Cloud Computing
Category: Lead Generation

What you'll learn

  • Build and customize processes and flows.

  • Assess data quality and create reports and visualize via dashboards.

  • Create different types of object relationships.

Skills you'll gain

Category: Automation
Category: Data Quality
Category: Cloud Computing
Category: Data Integration
Category: Data Import/Export
Category: Ad Hoc Reporting
Category: Dashboard
Category: Salesforce
Category: Report Writing
Category: User Accounts
Category: Data Management
Category: Business Process Automation
Category: Business Process
Category: Data Modeling
Category: Internal Communications
Category: Data Security

What you'll learn

  • Deployment of Salesforce within an organization.

Skills you'll gain

Category: Application Deployment
Category: UI/UX Strategy
Category: Internal Communications
Category: Data Import/Export
Category: Customer Data Management
Category: Marketing Materials
Category: Business Reporting
Category: Email Marketing
Category: Salesforce
Category: Data Management
Category: Automation
Category: Data Security
Category: Data Cleansing
Category: Administration
Category: Dashboard
Category: Systems Integration
Category: Cloud Computing
Category: User Accounts

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Stephane Muller
University of California, Irvine
16 Courses67,788 learners

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