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Harnessing AI for Business Impact Specialization
Coursera Instructor Network

Harnessing AI for Business Impact Specialization

Strategic AI Implementation for Business Growth. Execute comprehensive AI strategies that drive measurable business impact and competitive advantage.

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Get in-depth knowledge of a subject

(5 reviews)

Intermediate level

Recommended experience

Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(5 reviews)

Intermediate level

Recommended experience

Flexible schedule
1 month at 10 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Develop and execute comprehensive AI strategies that align with organizational goals and drive sustainable business value.

  • Implement generative AI solutions including custom GPTs and ChatGPT for customer support, content creation, and decision-making.

  • Create ethical AI governance frameworks while navigating controversial AI concepts and ensuring responsible implementation.

What’s included

Shareable certificate

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Taught in English
Recently updated!

July 2025

27 practice exercises

Advance your subject-matter expertise

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  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera Instructor Network

Specialization - 8 course series

What you'll learn

  • Understand custom GPTs and their applications in business

  • Apply custom GPTs for business tasks

  • Identify real-world examples of using custom GPTs for AI integration in business

  • Utilize AI effectively in business tasks

Skills you'll gain

Category: Content Creation
Category: Strategic Decision-Making
Category: Market Research
Category: Business Strategy
Category: ChatGPT
Category: Decision Making
Category: Customer Support
Category: Supply Chain Management
Category: Forecasting
Category: Generative AI
Category: Financial Forecasting

What you'll learn

  • Analyze the historical evolution of AI and Generative AI to promote critical thinking.

  • Differentiate between various generative AI models and identify their advantages across frameworks.

  • Construct strategies for implementing generative AI applications in business environments and determine the best models for specific contexts.

  • Illustrate the advantages and benefits of implementing generative AI in practical business environments.

Skills you'll gain

Category: Data-Driven Decision-Making
Category: Generative AI
Category: Strategic Thinking
Category: Financial Forecasting
Category: Business Ethics
Category: Content Creation
Category: Artificial Intelligence
Category: Artificial Intelligence and Machine Learning (AI/ML)
Category: Business Transformation
Category: Forecasting

What you'll learn

Skills you'll gain

Category: Large Language Modeling
Category: Artificial Intelligence
Category: Natural Language Processing
Category: Generative AI
Category: ChatGPT
Category: Open Source Technology
Category: Machine Learning
Category: OpenAI

What you'll learn

  • Discover what GenAI is, including its capabilities and limitations.

  • Gain an understanding of the broad applications of GenAI across different teams and roles.

  • Explore the ethical considerations and the future of work with GenAI.

Skills you'll gain

Category: Generative AI
Category: Machine Learning
Category: Natural Language Processing
Category: ChatGPT
Category: Creative Problem-Solving
Category: Emerging Technologies
Category: OpenAI
Category: Artificial Intelligence
Category: Critical Thinking
Category: Data Ethics
Category: Prompt Engineering

What you'll learn

  • Explain the background of Generative AI and how it differs from older AI models.

  • Describe how Generative AI is impacting the world of business and entertainment.

  • Describe ways to enhance user awareness and encourage ongoing education around AI and Generative AI.

  • List ways to build user trust in AI systems.

Skills you'll gain

Category: Generative AI
Category: Artificial Intelligence
Category: Ethical Standards And Conduct
Category: ChatGPT
Category: Natural Language Processing
Category: End User Training and Support
Category: Human Computer Interaction
Category: Business Ethics
Category: Large Language Modeling
Category: Data Ethics

What you'll learn

  • Evaluate the opportunity of LLMs and utilize their capabilities for their business.

  • Review the opportunities provided by current LLMs, as well as current limitations in certain business applications.

  • Develop a roadmap to design and implement new business ideas using LLMs.

  • Analyze current trends of LLMs and work to “cut through the noise.”

Skills you'll gain

Category: Prompt Engineering
Category: Large Language Modeling
Category: Business Analysis
Category: Artificial Intelligence
Category: Business Strategy
Category: Natural Language Processing
Category: ChatGPT
Category: OpenAI
Category: Business Process
Category: Trend Analysis
Category: Generative AI
Category: Business Modeling
Category: System Design and Implementation

What you'll learn

Skills you'll gain

Category: Risk Analysis
Category: Governance
Category: Ethical Standards And Conduct
Category: Innovation
Category: Generative AI
Category: Operational Efficiency
Category: Business Strategy
Category: Artificial Intelligence
Category: Organizational Strategy
Category: Employee Training
Category: Business Leadership
Category: Auditing
Category: Regulation and Legal Compliance

What you'll learn

  • Evaluate the strategic benefits of ChatGPT and determine how to leverage it effectively within enterprise operations

  • Apply ChatGPT to enhance customer support, ensuring faster, more accurate, and empathetic responses

  • Create high-quality content using ChatGPT, ensuring it aligns with specific business goals

  • Analyze and interpret data using ChatGPT to generate actionable insights that inform strategic business decisions

Skills you'll gain

Category: ChatGPT
Category: Content Creation
Category: Customer Support
Category: Automation
Category: Data-Driven Decision-Making
Category: Business Transformation
Category: Generative AI
Category: Business Strategy
Category: Prompt Engineering
Category: Customer experience improvement
Category: Customer Insights
Category: Data Analysis
Category: Operational Efficiency
Category: Business Solutions
Category: OpenAI

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