This comprehensive specialization teaches sales professionals how to leverage Generative AI to transform their workflows and drive better results. Through 12 hands-on courses, you'll master AI-powered lead scoring, sales automation, proposal creation, and data analysis. Each course focuses on practical applications using tools like ChatGPT, Claude, and Zapier to enhance productivity, improve customer engagement, and optimize sales processes across different roles from SDRs to sales managers.
Generative AI for Sales Specialization
Generative AI for Sales Specialization
Transform Sales Performance with Generative AI. Master AI-powered sales strategies to boost productivity and drive revenue growth.
Instructors: Starweaver
Included with 
Get in-depth knowledge of a subject
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Apply GenAI tools for lead scoring, qualification, and sales automation across the entire sales funnel
Build AI-powered workflows using Zapier, HubSpot, and other platforms to streamline sales operations
Create data-driven sales strategies and personalized customer communications using advanced AI techniques
Overview
Skills you'll gain
- Data-Driven Decision-Making
- Forecasting
- Sales Pipelines
- Business Process Automation
- Marketing Automation
- Lead Generation
- Account Management
- Sales Operations
- Artificial Intelligence
- Sales Management
- Strategic Planning
- Workflow Management
- Business Intelligence
- Sales Development
- Responsible AI
- Competitive Analysis
- Machine Learning
- Market Analysis
- Sales Strategy
- AI Personalization
- Generative AI Agents
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
September 2025
41 practice exercises
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Specialization - 12 course series
What you'll learn
Apply best practices and ethical considerations into your AI-based solutions and automations.
Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.
Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.
Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.
Skills you'll gain
Prompt Engineering, Responsible AI, OpenAI, Data Ethics, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Google Gemini, Sales Process, Artificial Intelligence, Lead Generation, Generative AI, Sales Management, and ChatGPT
What you'll learn
Evaluate CRM integrations (like form-to-CRM, email to CRM, data sync, etc.) for workflow optimization.
Analyze operational bottlenecks and implement GenAI solutions.
Build automation workflows using Zapier.
Implement GenAI-powered automation using Zapier Agents.
Skills you'll gain
HubSpot CRM, Business Process Automation, Automation, Operational Efficiency, Sales Process, Sales Development, Business Workflow Analysis, Process Analysis, No-Code Development, Sales, Sales Strategy, Sales Pipelines, Workflow Management, Data Entry, Sales Management, Lead Generation, Customer Relationship Management, Sales Enablement, Generative AI Agents, and Data Management
What you'll learn
Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.
Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.
Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.
Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.
Skills you'll gain
Generative AI Agents, Prospecting and Qualification, Sales Process, AI Personalization, Lead Generation, Data-Driven Decision-Making, Sales Development, Customer Data Management, Sales, Sales Management, Inside Sales, Business Process Automation, HubSpot CRM, Sales Strategy, Automation, Sales Pipelines, and Sales Enablement
What you'll learn
Identify the capabilities of GenAI relevant to sales operations tasks.
Evaluate the results of GenAI implementations in sales operations scenarios.
Develop strategies for responsible GenAI integration while maintaining human oversight and accountability.
Skills you'll gain
Customer Relationship Management, Sales Process, Data-Driven Decision-Making, Prompt Engineering, Sales Strategy, Sales Management, Strategic Decision-Making, Sales Operations, Business Ethics, Forecasting, Generative AI Agents, Sales, and Responsible AI
What you'll learn
Identify the capabilities of GenAI relevant to sales tasks.
Evaluate the results of GenAI implementations in sales scenarios.
Compare and contrast the risks, challenges, and ethical considerations of using GenAI in sales.
Skills you'll gain
Data Ethics, Generative AI Agents, Sales Enablement, Sales Development, Sales Prospecting, Productivity Software, Customer Engagement, Lead Generation, Sales Management, Responsible AI, Sales, and Customer experience improvement
What you'll learn
Understand what Generative AI is and how it can be applied to sales analytics.
Learn how to apply AI for basic sales forecasting to make informed business decisions.
Explore how AI can help segment customers and personalize sales outreach.
Discover simple AI techniques that can help improve daily sales decision-making.
Skills you'll gain
Sales Strategy, Forecasting, Artificial Intelligence, Customer Analysis, Generative AI, Data-Driven Decision-Making, Sales Pipelines, Analytics, Predictive Modeling, AI Personalization, Customer Insights, Sales Management, and Sales
What you'll learn
Synthesize AI-generated market research to formulate data-driven sales strategies and proposal outlines.
Design personalized, proposals and presentations using AI-assisted storytelling techniques.
Evaluate sales materials using AI-powered design and optimization tools.
Create advanced sales proposals and presentations using AI techniques.
Skills you'll gain
Market Research, Data Storytelling, Proposal Development, Sales Presentation, Data Visualization, Sales Process, Storytelling, Competitive Analysis, AI Personalization, Prompt Engineering, Sales Strategy, Microsoft PowerPoint, Presentations, and Generative AI Agents
What you'll learn
Analyze the strategic role of GenAI in sales workflows and decision-making processes.
Apply GenAI tools for accurate forecasting and lead prioritization.
Utilize AI-driven techniques to personalize customer interactions and improve engagement.
Implement GenAI to streamline sales processes and drive innovation.
Skills you'll gain
Customer experience improvement, Prioritization, Business Ethics, Sales Development, Anthropic Claude, Sales Strategy, Lead Generation, Responsible AI, Sales Management, Sales Process, Generative AI Agents, Customer Engagement, Forecasting, Sales Pipelines, Sales Training, and ChatGPT
What you'll learn
Identify the capabilities of GenAI for key account executive functions.
Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.
Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.
Skills you'll gain
Customer Relationship Management, Generative AI Agents, AI Personalization, Prompt Engineering, Account Management, Business Ethics, Responsible AI, Business Communication, Market Trend, Business Workflow Analysis, Proposal Development, Innovation, Market Analysis, Workflow Management, and Sales Enablement
What you'll learn
Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.
Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.
Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.
Skills you'll gain
Responsible AI, AI Personalization, Data-Driven Decision-Making, Sales Enablement, Customer Engagement, Sales Development, Generative AI Agents, Sales Process, Sales Management, Customer experience improvement, Sales, Sales Strategy, and Sales Operations
What you'll learn
Skills you'll gain
Competitive Analysis, Market Opportunities, Trend Analysis, Market Research, Business Development, Artificial Intelligence, Growth Strategies, Market Analysis, Business Strategy, Market Trend, Data-Driven Decision-Making, Marketing Strategies, Strategic Thinking, Predictive Analytics, Strategic Planning, Business Intelligence, Generative AI, Forecasting, and Sustainable Business
What you'll learn
Explain AI-generated market insights to formulate data-driven sales strategies.
Analyze customer profiles and pain points to design personalized sales communications.
Evaluate complex sales data to extract actionable insights and predict future trends.
Design customer journey maps to optimize touchpoints throughout the sales cycle.
Skills you'll gain
Customer Analysis, Sales Strategy, AI Personalization, Customer Insights, Trend Analysis, Sales Enablement, Data-Driven Decision-Making, Customer experience improvement, Sales Development, Sales, Sales Training, Sales Process, Analysis, Anthropic Claude, Inside Sales, Market Analysis, and Sales Management
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
No programming experience is required. This specialization is designed for sales professionals with varying technical backgrounds. While familiarity with AI tools like ChatGPT is helpful, each course starts with fundamentals and builds practical skills using user-friendly platforms. You'll need basic computer proficiency and experience with common business tools like CRM systems, but the focus is on applying AI tools rather than building them from scratch.
You'll need access to basic business software (MS Office or Google Workspace), a CRM system (HubSpot or Salesforce - many courses provide guidance for both), and generative AI platforms like ChatGPT or Claude. Some courses use Zapier for automation workflows. Most tools offer free tiers or trial periods sufficient for coursework. Detailed tool requirements and setup instructions are provided at the beginning of each relevant course.
Many learners report immediate improvements in productivity and workflow efficiency within the first few courses, particularly in areas like lead research and proposal creation. However, mastering advanced AI-driven sales strategies and seeing significant performance gains typically takes 2-3 months of consistent application. The specialization provides practical projects you can implement immediately in your current role, allowing you to build skills progressively while contributing to real sales outcomes.
More questions
Financial aid available,