Q: Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Question 1

How long does it take to complete the Specialization?

Accepted Answer

The Specialization can typically be completed in 10 to 11 weeks, with learners dedicating an average of 3 to 4 hours per week. This flexible pacing is designed to accommodate both working professionals and students, allowing steady progress through the foundational concepts, applied case studies, and hands-on projects. By the end of the program, learners will have developed a comprehensive understanding of digital marketing strategies and the practical skills needed to implement them effectively in real-world business contexts.

Question 2

What background knowledge is necessary?

Accepted Answer

No prior marketing experience is required. A general interest in business, digital platforms, or consumer engagement will be helpful, but all key concepts are introduced from the ground up to ensure accessibility for beginners.

Question 3

Do I need to take the courses in a specific order?

Accepted Answer

Yes, the courses are designed to be taken in sequence. Starting with the foundations of marketing, you will progressively build your knowledge through strategic frameworks and case studies, culminating in applied projects that connect theory with practice.

Question 4

What will I be able to do upon completing the Specialization?

Accepted Answer

Upon completion, you will be able to design and implement digital marketing strategies, analyze real-world case studies using industry tools, and optimize campaigns across major platforms. You will also gain the confidence to evaluate performance metrics, apply multi-channel strategies, and make data-driven marketing decisions that support business growth.

Question 5

Is this course really 100% online? Do I need to attend any classes in person?

Accepted Answer

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Question 6

What is the refund policy?

Accepted Answer

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Question 7

Can I just enroll in a single course?

Accepted Answer

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Question 8

Is financial aid available?

Accepted Answer

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Question 9

Can I take the course for free?

Accepted Answer

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Question 10

Will I earn university credit for completing the Specialization?

Accepted Answer

This Specialization doesn&#x27;t carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.