The Customer-Centric CRM: Navigating Customer Relationships Specialization equips learners with the strategic knowledge and practical skills to manage and enhance customer relationships effectively. Through a structured, case-based approach, learners explore CRM fundamentals, analyze customer lifecycles, design strategic blueprints, and implement automation tools. This hands-on program bridges theory and practice, helping professionals create data-driven, value-focused CRM systems that improve acquisition, retention, and long-term loyalty across marketing, sales, and service domains.
Customer-Centric CRM Strategy and Management Specialization
Customer-Centric CRM Strategy and Management Specialization
Master Customer-Centric CRM Strategies. Learn to design, implement, and optimize CRM systems that drive customer success and loyalty.
Instructor: EDUCBA
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Analyze customer lifecycles and apply CRM frameworks to enhance business performance.
Design and implement customer-centric CRM strategies using analytical and automation tools.
Evaluate and optimize CRM systems to improve acquisition, retention, and overall customer value.
Overview
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
October 2025
30 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from EDUCBA
Specialization - 3 course series
What you'll learn
Analyze customer lifecycle and CRM strategies.
Differentiate acquisition vs. retention approaches.
Apply CRM tools to optimize business performance.
Skills you'll gain
Customer Acquisition Management, Marketing Automation, Automation, Customer Analysis, Customer experience strategy (CX), Customer Relationship Building, Key Performance Indicators (KPIs), Customer Relationship Management, Customer Retention, Customer Data Management, Value Propositions, Portfolio Management, and Customer Success Management
What you'll learn
Analyze CRM frameworks and strategic blueprints.
Apply PESTLE and SWOT for CRM audits.
Implement tools to enhance customer experience.
Skills you'll gain
Customer experience strategy (CX), Market Analysis, Customer Relationship Management, Customer Data Management, Auditing, Competitive Analysis, Business Analysis, Customer Analysis, Brand Loyalty, Analysis, Business Strategy, Organizational Strategy, and Customer Engagement
What you'll learn
Analyze CRM strategies using PESTLE and SWOT.
Apply automation tools to enhance customer engagement.
Design CRM frameworks aligned with business goals.
Skills you'll gain
Auditing, Customer Data Management, Market Analysis, Customer Relationship Management, Marketing Automation, Case Studies, Analysis, Business Metrics, Business Strategy, Customer Analysis, Customer Relationship Management (CRM) Software, Organizational Strategy, Spatial Data Analysis, and Automation
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
The Customer-Centric CRM: Navigating Customer Relationships Specialization can typically be completed in approximately 8 to 9 weeks, with a recommended commitment of 3–4 hours per week. This flexible, self-paced structure allows learners to progress through the courses while balancing professional or academic responsibilities. Each course builds sequentially—from understanding CRM fundamentals to applying advanced strategic and analytical frameworks—ensuring steady skill development and practical mastery by the end of the program.
A foundational understanding of marketing, business strategy, or customer service operations is helpful but not mandatory. Familiarity with basic business analysis concepts or CRM tools can enhance the learning experience, though the program is designed to support learners from diverse professional backgrounds.
Yes. The courses are structured progressively to ensure a smooth learning experience—from building a strong foundation in CRM principles to applying strategic frameworks and automation tools in real-world scenarios. Taking the courses in sequence allows learners to develop both theoretical understanding and applied skills in a cohesive manner.
More questions
Financial aid available,