Coursera

Creative Content Creation Toolkit Specialization

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Coursera

Creative Content Creation Toolkit Specialization

AI-Enhanced Marketing Content Design. Create professional marketing visuals using Canva, generative AI tools, and automation workflows.

Rudi Hinds
Jordan Wilson
Starweaver

Instructors: Rudi Hinds

Included with Coursera Plus

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Design professional marketing content using Canva's core features, templates, and visual design principles.

  • Integrate generative AI tools like ChatGPT and Canva Magic Studio to enhance creativity and efficiency.

  • Create and automate multi-platform social media campaigns with videos, graphics, and AI-generated scripts.

Details to know

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Taught in English
Recently updated!

January 2026

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Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Responsible AI
Category: Content Marketing
Category: Generative AI
Category: Marketing Strategies
Category: AI Enablement
Category: Marketing Materials
Category: MarTech
Category: Marketing Design
Category: Content Creation
Category: ChatGPT
Category: Prompt Engineering
Category: Operational Efficiency
Category: Copywriting

What you'll learn

Skills you'll gain

Category: Video Production
Category: Content Creation
Category: Storytelling
Category: Animations
Category: Branding
Category: Canva (Software)
Category: Digital Content
Category: Drive Engagement
Category: Typography
Category: Marketing Materials
Category: Video Editing
Category: Data Import/Export
Category: Multimedia
Canva Design Fundamentals

Canva Design Fundamentals

Course 33 hours

What you'll learn

Skills you'll gain

Category: Canva (Software)
Category: Layout Design
Category: Typography
Category: Design Elements And Principles
Category: Graphic and Visual Design
Category: Design
Category: File Management

What you'll learn

Skills you'll gain

Category: Animations
Category: Content Creation
Category: Canva (Software)
Category: Social Media Content
Category: Advertising Campaigns
Category: Content Strategy
Category: Drive Engagement
Category: Graphic Design
Category: Style Guides
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Branding
Category: Marketing Design
Category: Instagram
Category: Social Media Strategy
Category: Social Media

What you'll learn

Skills you'll gain

Category: AI Workflows
Category: Quality Control
Category: Generative AI
Category: Creative Design
Category: Content Creation
Category: AI Enablement
Category: Ethical Standards And Conduct
Category: Ideation
Category: Canva (Software)
Category: Prompt Engineering

What you'll learn

  • Review the foundational concepts of Generative AI and its transformative impact on content creation.

  • Ideate and brainstorm using Google Bard, and draft compelling advertisement scripts with ChatGPT.

  • Visualize and create content using Bing Chat,Midjourney, and Runway.

  • Integrate and enhance content with voiceovers using Eleven Labs.

Skills you'll gain

Category: ChatGPT
Category: Content Creation
Category: Generative AI
Category: Responsible AI
Category: Prompt Engineering
Category: Video Editing
Category: Advertising
Category: Artificial Intelligence
Category: Creativity
Category: Advertising Campaigns
Category: Data Ethics

What you'll learn

  • You will discover the features of Prezi

  • You will be able to create content for your social networks quickly and easily

Skills you'll gain

Category: Content Creation
Category: Social Media Content
Category: Facebook
Category: LinkedIn
Category: Instagram
Category: Presentations
Category: Content Marketing
Category: Digital Marketing
Category: Social Media
Category: Social Media Marketing
Category: Graphic Design

What you'll learn

  • You will have all the basic skills to create videos for your website using Canva

  • You will be able to share your videos directly on your website

Skills you'll gain

Category: Video Editing
Category: Video Production
Category: Content Marketing
Category: Team Oriented
Category: Web Content
Category: Marketing Materials
Category: Web Design
Category: Data Visualization
Category: Storytelling
Category: Presentations
Category: Graphic Design
Category: Company, Product, and Service Knowledge
Category: Product Demonstration

What you'll learn

  • Understand the fundamentals of setting up and connecting RSS feeds in Make.com to automate content retrieval from various sources.

  • Implement AI-based content analysis and enhancement techniques using Perplexity and ChatGPT.

  • Integrate various automation tools, including Airtable for data management and Google Docs for output storage.

Skills you'll gain

Category: Make.com
Category: Content Creation
Category: ChatGPT
Category: AI Workflows
Category: Instagram
Category: Social Media
Category: Social Media Marketing
Category: Social Media Management
Category: Prompt Engineering
Category: Google Docs
Category: Social Media Strategy
Category: Workflow Management
Category: Social Media Content

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: Content Strategy
Category: Storytelling
Category: Content Creation
Category: ChatGPT
Category: Social Media Content
Category: Social Media Marketing
Category: Drive Engagement
Category: Copywriting
Category: Market Research
Category: Social Media Campaigns
Category: Prompt Engineering
Category: Social Media Strategy
Category: Content Performance Analysis
Category: Target Audience

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Instructors

Rudi Hinds
41 Courses85,400 learners
Jordan Wilson
Coursera
1 Course17,280 learners
Starweaver
Coursera
523 Courses948,398 learners

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Coursera

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