Kick-start your marketing career with this hands-on certificate program. Designed for aspiring marketing specialists, this specialization covers digital marketing strategy, brand identity, content planning, and campaign performance analysis. You’ll gain practical experience with Adobe tools and walk away with a polished portfolio and certificate to prove your skills. No experience necessary. The courses guide learners through creating, managing, and analyzing campaigns across platforms like TikTok, Instagram, and Facebook. You’ll also build a content marketing plan featuring a content calendar, SEO best practices, multimedia assets, social posts, and email strategies. This specialization is flexible, beginner-friendly, and aligned with real-world marketing roles.
Adobe Digital Marketing Strategy Specialization
Build Campaigns with Adobe Marketing Tools. Learn to design, manage, and optimize digital campaigns across platforms using Adobe strategies.
Instructor: Adobe
Included with 
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Recommended experience
(12 reviews)
Recommended experience
What you'll learn
Create and manage digital marketing campaigns across major platforms
Build a content marketing plan with SEO, email, and social media tactics
Develop brand visuals and strategic creative briefs
Apply generative AI tools to enhance content creation and ideation
Overview
Skills you'll gain
- Market Research
- Marketing Strategy and Techniques
- Promotional Strategies
- Target Audience
- Content Strategy
- Marketing Strategies
- Digital Marketing
- Performance Analysis
- Content Creation
- Social Media
- Graphic and Visual Design
- Marketing Planning
- Social Media Content
- Cross-Channel Marketing
- Content Marketing
- Brand Marketing
- Social Media Marketing
- Digital Advertising
- Marketing Analytics
Tools you'll learn
What’s included
Add to your LinkedIn profile
August 2025
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Adobe
Specialization - 3 course series
What you'll learn
Define what digital marketing is and how it applies to modern business
Plan and launch a digital marketing campaign with measurable outcomes
Apply B2B marketing tactics to specific audience segments
Use digital marketing tools like Adobe Express to create and manage content
Skills you'll gain
What you'll learn
Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Implement social media design best practices to build a consistent social media presence across platforms
Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Use analytics and audience insights to fine-tune your social media content strategy.
Skills you'll gain
What you'll learn
Design, execute, and optimize multichannel content marketing campaigns that drive engagement and deliver measurable results.
Build multichannel marketing strategies that ensure cross-channel consistency and meet real-world content planning goals
Gain skills to lead in the marketing industry with expertise in multichannel content marketing tools, strategy, and measurement.
Deliver impactful presentations that communicate strategic insights and content performance.
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
No background expertise is necessary to complete this course.
No, you can take the courses in any order.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
More questions
Financial aid available,