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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,297 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

LC

Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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926 - 950 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content

By Diego G T

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May 27, 2017

Excelente, ameno, directo al punto y realmente práctico.

By Emmanuel G

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Nov 20, 2023

Gran contenido introductorio a psicologia del marketing

By wael i a E

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Dec 25, 2022

thank you for course , very informative and very simple

By Rudi W

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Dec 3, 2020

Fantastic, really enjoyed it and will refer back often.

By Karmaresh P

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Apr 17, 2020

Brilliant Stuff! Loved the SUCCES and STEPPS framework.

By Ayman Z

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Sep 16, 2018

Very useful materials! will be my reference for a while

By Jenny P

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Aug 1, 2018

It a very useful course for open the view of marketing.

By freelance w

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Jan 31, 2018

I enjoyed this course. Easy to follow and informative.

By Nzube E

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Aug 23, 2017

Really liked the course. Short, sweet and to the point.

By Laurence B

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Jul 17, 2017

Very good Course with a lot of very concrete examples .

By Martin R

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Feb 24, 2017

Awesome! Needs some improvement on the slides though...

By Igor M

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Jul 23, 2020

very helpful and motivating to learn more on the topic

By Izabela J

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May 28, 2020

Amazing and very useful course. The teacher was great.

By Dhruv B

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May 21, 2020

great insights and detail. effective teaching content.

By Melissa M G P

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Apr 7, 2020

Excellent information in a very easy to follow format!

By Tissya M

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Apr 3, 2020

Thank you so much. Very comprehensive and interesting!

By Daniel R

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Apr 2, 2020

It was great to learn how and why things become sticky

By kumar v t

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Oct 11, 2018

engaging , short & crisp, eye opening for any marketer

By Valaguru

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Apr 12, 2018

Excellent learning of making a product / service viral

By Natali W

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Sep 2, 2017

Loved this - very useful insights learned. Thank you.

By A N

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Jul 25, 2017

clear and nicely described. Interesting topic, thanks!

By Marko M

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Mar 14, 2017

The best and must-read in the content marketing field!

By Ninel B

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Jun 6, 2016

Interesting course, useful ideas! Thanks, Professor!!!