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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,674 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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526 - 550 of 576 Reviews for Think Outside the Inbox: Email Marketing

By Ravindra R

•

Nov 18, 2022

can you reduce the difficulty for us to learn easily!

By Jolene M K

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May 10, 2023

This section was very hard but very informative

By Olaitan O

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Aug 31, 2023

its a welcome development,i love the course

By Khairunisa S

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Jan 20, 2023

Good content and a not many videos to watch

By Ryan T R

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Dec 12, 2022

Good if your interested in emails, not me

By Zeeshan N

•

Feb 5, 2023

good to learn about .. gaining knowledge

By Amber R

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Sep 27, 2023

Would like more data analysis practice

By Robiul C

•

Aug 14, 2024

Need more real life practice session

By CLAUDIA S R F

•

Jun 11, 2023

Thanks a lot. I liked it very much!

By RAHUL P

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Sep 14, 2022

It was a good learning experience

By Smita S

•

Jun 16, 2023

Great content and collaborative!

By Arnold M

•

May 20, 2024

it is a great course

By mikael a

•

Jul 20, 2024

It's was amazing

By Nag R D

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Oct 8, 2023

It was good

By AM t

•

Feb 25, 2023

good to go!

By Bhavya S

•

Sep 23, 2022

Insightful

By Rosemary l

•

May 19, 2023

enjoyed it

By BARBARA D

•

Jan 18, 2025

excellent

By Sani E Z

•

Jan 8, 2024

great one

By Ridhi S

•

Dec 7, 2022

thanks

By Zaky A

•

Sep 16, 2024

Good

By Mohammed I

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Oct 13, 2022

good

By Abdulrahman W

•

Jan 10, 2024

جيد

By Linda K

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Oct 20, 2022

.

By Susanna K

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Nov 5, 2022

Good outline but there are inconsistencies. And it was infuriating to have a question and not know where to go. Perhaps I'm missing out on the part in this course where you can ask a question and actually get an answer.

CTOR is it "unique clicks" or "clicks" I posed this question in multiple places and was never given an answer. If an email contains several CTA, or a person clicks several times on the email, what counts? how is "number of clicks" tracked? I believe it's one click per person, or "if a person clicks through an email it's counted as ONE click". I'm guessing. Sometimes the use of "Unique clicks" and "clicks" was used as the same thing.

Also, in the quiz I had a hard time distinguishing between some Specific, Measurable questions. Determining whether it was Demographic, Psychographic or Behavioral. referring me "back to the video" did not help much. And giving the answers missed once we passed would be helpful. I'm missing the distinction between Psychographic and Behavioral when different examples are given. I'm still not certain.