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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,043 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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6851 - 6875 of 6,997 Reviews for Foundations of Digital Marketing and E-commerce

By Larissa S

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Nov 13, 2023

This course has a lot of filler to drag out the timeline.

By Devmani N

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Aug 24, 2022

Very Good Course but lcking content about how to run add.

By Văn H T

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Sep 26, 2023

In this coursea I thinking the information is very small

By Soul

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Sep 19, 2025

seems a good one, would like little more hands on stuff

By Luciana B d P F

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Aug 15, 2023

Curso mais conceitual, bom para quem está iniciando.

By Arshiya A

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Aug 13, 2025

I complete tje course but I don't get certificate

By tiffany w

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Feb 6, 2024

It was challenging, but good information to learn

By Pablo T

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Jan 15, 2024

Very basic material, only for true beginners.

By Mohd D K

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Feb 21, 2024

its non credited i did not know about it

By Zakarya A A A

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Jul 15, 2023

iII'm so to completecompletedthis course

By Emuesirivona A

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Jan 17, 2023

Flexible teachings with great resources

By Andrea J T

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Mar 30, 2025

Se reciben certificados por cada curso

By Yunyi Z

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Jul 16, 2023

Somehow useful but very basic concepts

By Sitanshu B

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Mar 29, 2024

may update some topics related to ai

By Deleted A

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Aug 27, 2023

Its Really Good and very helpful.

By Melinda D

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Nov 13, 2023

Very basic, gentle introduction.

By Saroj K

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Nov 4, 2023

Good, Digital marketing course.

By Steph S

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May 1, 2024

Good instructors but too basic

By Ramón P

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Sep 23, 2025

Es bueno pero un poco extenso

By Srishti J

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Mar 5, 2023

moslty theoretical knowledge

By Ogunbadejo O

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Sep 27, 2022

I really enjoyed the course.

By sayam s

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Dec 26, 2022

i did not receive certiicate

By Dominique M

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Aug 6, 2022

Very repetitive and boring.

By Moayad a m A Q

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Mar 3, 2025

لا استطيع استخراج الشهاده

By Aaishwarya C

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Feb 8, 2024

Lazy content delivery