Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,942 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

Filter by:

5276 - 5300 of 6,713 Reviews for Foundations of Digital Marketing and E-commerce

By Nilton Q

•

Jul 20, 2025

gracias

By Priyanka M

•

Jul 16, 2025

Helpful

By VAZQUEZ M E V

•

Jun 29, 2025

Hermoso

By DHEYMYSON D S M

•

Jun 3, 2025

perfect

By Reem N A

•

May 24, 2025

Perfect

By Khluod •

•

May 23, 2025

جيد جدا

By raj a

•

Apr 16, 2025

goooood

By Saiful K

•

Mar 24, 2025

Amazing

By Saw B

•

Mar 2, 2025

perfect

By Jaspreet K

•

Feb 23, 2025

Amazing

By KARVI J I G U C C

•

Feb 8, 2025

Amazing

By Muhammad Z R

•

Feb 4, 2025

awesome

By Helen N M A

•

Feb 3, 2025

Amei 😍

By Gajendran P

•

Jan 8, 2025

amazing

By Andriansyah

•

Dec 30, 2024

Amazing

By Әмірбек З

•

Dec 10, 2024

Спасибо

By Muhammad H

•

Dec 5, 2024

Awesome

By Yeridman B

•

Nov 21, 2024

mantaps

By benedictus d

•

Nov 17, 2024

Awesome

By Badr E

•

Nov 17, 2024

awesome

By Smrutirekha N

•

Nov 14, 2024

Amezing

By kanga b

•

Nov 10, 2024

to good

By امل ع ا

•

Nov 7, 2024

10/9.50

By Silvia I

•

Oct 30, 2024

Todo ok

By Ecaterina C

•

Oct 28, 2024

Amazing