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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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4551 - 4575 of 7,003 Reviews for Foundations of Digital Marketing and E-commerce

By chioma o

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Apr 10, 2023

excellent course

By Jabran D

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Mar 27, 2023

very educational

By Kelsey A

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Mar 22, 2023

Great info here!

By MUTHU G

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Mar 19, 2023

Great Experience

By Fajar n N

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Mar 16, 2023

Very informative

By Gift I

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Mar 15, 2023

Totally worth it

By Javied Y

•

Mar 13, 2023

One word awesome

By Shanmugapriya K

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Mar 13, 2023

awesome teaching

By abhay k

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Mar 3, 2023

Greeat Beginning

By Mohamed E A A

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Feb 22, 2023

Veryusefulcourse

By Zahraa B

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Feb 21, 2023

Very informative

By L'HOUSSAINE E G

•

Feb 8, 2023

the best course

By Perryann L

•

Feb 8, 2023

very informative

By Ashutosh P

•

Jan 26, 2023

very cool course

By Allan & S H

•

Jan 21, 2023

learned a lot!!

By Koothaperumal V

•

Jan 19, 2023

VERY GOOD COURSE

By Abdul M

•

Jan 19, 2023

execilent course

By Abubakar M

•

Jan 17, 2023

Excellent course

By Ammara A

•

Jan 16, 2023

Excellent course

By ROSHNI D H

•

Jan 8, 2023

VERY GOOD COURSE

By Hemanth N

•

Jan 3, 2023

i simply like it

By Dogukan ü

•

Jan 2, 2023

Excellent intro.

By Ampouala A

•

Dec 29, 2022

just amazing....

By Isaac O T

•

Dec 29, 2022

Great Experience

By naveed i

•

Dec 26, 2022

excellent course