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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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3226 - 3250 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Uzoma P N

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Jul 20, 2023

IT WAS GREAT TEACHING MOMENT AND LEARNING.

By Umang S

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Jul 7, 2023

Very helpful for those who are beginners .

By Dipal H E

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May 13, 2023

The course was precise and fun to partake.

By Emmanuel D

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May 11, 2023

Engaging and memorable learning experience

By SAKTHI S A

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Apr 22, 2023

Awesome course contents offered by Google.

By Kareema M

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Mar 29, 2023

Well explained and very easy to understand

By ARUNACHALAM S

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Mar 6, 2023

it was excellent and so knowledgeable....

By Igor H V

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Feb 19, 2023

Great course! I would highly recommend it.

By Mohamed a

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Dec 29, 2022

this course is perfect course i learn more

By bc190400333 M A G

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Dec 13, 2022

great course and great learning experience

By tai l

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Oct 25, 2022

I absolutely appreciate this course 1 !!!

By Sameeksha S

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Sep 18, 2022

It is a great learning for the begginers.

By ARCHITA J

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Sep 10, 2022

got lot of knowledge and learn new things

By Deon J

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Jul 18, 2022

Great content! easy to understand. Love it

By Usha S

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Jun 28, 2022

Excellent Course with informative material

By Raphael S

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Jun 5, 2022

very challenging course and it is worth it

By Stare D

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Jun 1, 2022

Excellent material - very well presented!

By Aditya J

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May 16, 2022

you will gain good foundational knowledge.

By Pratham I S

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Oct 27, 2025

really this course is very helpful for me

By Lazaro

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Oct 16, 2025

Espectacular, ágil, dinámico y entendible

By Luciana R L

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Apr 25, 2025

Uma experiência fantástica na minha vida!

By MARCOS F D S

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Mar 15, 2025

Excelente curso, aprendi bastante com ele

By Dee G ( O

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Oct 11, 2024

Very conclusive. Especially now adding AI

By Yenifer A

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Oct 2, 2024

You won't regret this was the best course

By Faizah k

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Sep 27, 2024

it was really interesting and informative