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Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,885 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

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376 - 400 of 684 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By CORLANDRION D

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May 23, 2017

Great series of courses

By mahfuz T

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Jun 3, 2023

Learned so many thongs

By Shashwat T

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Aug 26, 2019

Its a very good course

By Omelia P W M

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Jun 30, 2019

good course. I like it

By MOHAMED H

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Feb 17, 2019

great course i love it

By Malú

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Jan 10, 2017

Excellent and didactic

By SHRIRAM K

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Jan 9, 2016

It was worth learning.

By Vanessa K

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Feb 9, 2023

Exceptional content!

By Umayma G

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Jan 24, 2021

I enjoyed the course

By neha s

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Sep 18, 2020

Well designed course

By Stephen E

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Sep 7, 2020

It is a great course

By Husnuda P B

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Jul 20, 2020

Must try this course

By Hugh C W I P C

•

Jan 31, 2017

thank you enjoyed it

By Kristen S

•

Mar 13, 2016

My favorite course!!

By Audrey L

•

Feb 21, 2019

Highly recommended!

By Edson d O

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May 27, 2018

Excellent course!!!

By Carlos H C

•

Dec 9, 2017

I'm gonna miss Yao.

By Sopho A

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Mar 27, 2017

I like the teachers

By Putta. S

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Aug 19, 2023

very useful course

By Kurt L B

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Jul 15, 2023

loving this course

By Herbert R P

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Jan 16, 2023

Great . Thank you!

By EFTIHIA M

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Nov 26, 2020

excellent content!

By Igor P

•

Nov 4, 2020

Great experience !

By Randika P

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Oct 27, 2020

Excellent course!!

By Abdirahman A M

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Oct 9, 2020

best Guided Course