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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Fundamentals of Management

      Skills you'll gain: Goal Setting, Smart Goals, Professional Networking, Business Management, Professional Development, Staff Management, Leadership and Management, Operations Management, People Management, Business Administration, Planning, Customer Relationship Management, Organizational Leadership, Organizational Strategy, Leadership, Change Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Human Resources Management and GenAI

      Skills you'll gain: Employee Retention, Talent Pipelining, Succession Planning, Workplace inclusivity, Performance Appraisal, Human Resource Strategy, Prompt Engineering, Mediation, Human Resources, Employee Engagement, Responsible AI, Generative AI Agents, Human Resources Information System (HRIS), AI Product Strategy, HR Tech, Payroll, Performance Review, Management Training And Development, Generative AI, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      230 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      GenAI in Business: Strategies for Successful Execution

      Skills you'll gain: Generative AI, AI Product Strategy, Business Solutions, Customer experience strategy (CX), Innovation, Performance Analysis, Business Planning, Project Performance, Solution Design, Risk Management, Project Implementation, Communication Strategies, Stakeholder Communications, Business Strategy, Continuous Improvement Process, User Experience, Team Building, Team Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a services customer satisfaction process

      Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Establishing Product-Market Fit

      Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Intellectual Property

      Skills you'll gain: Intellectual Property, Legal Strategy, Regulation and Legal Compliance, Business Strategy, Case Studies, Asset Management, Innovation, Brand Awareness, Brand Management, Business Valuation, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      Data Storytelling: Create Insights with Power BI & Tableau

      Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Power BI, Strategic Decision-Making, Interactive Data Visualization, Tableau Software, Storytelling, Data-Driven Decision-Making, Executive Presence, Business Intelligence, User Feedback, Data Visualization, Presentations, Constructive Feedback, Analytics, Customer Insights, Data Structures

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Mercadotecnia en un mundo digital

      Skills you'll gain: MarTech, Marketing, Marketing Channel, Digital Transformation, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Price Negotiation, Consumer Behaviour, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universiteit Leiden

      International Law In Action: Investigating and Prosecuting International Crimes

      Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Criminal Investigation and Forensics, International Relations, Appeals, Case Law, Policty Analysis, Research, and Development, Case Studies, Child Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      721 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Revolution in Financial Services

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Strategy, Strategic Decision-Making, Governance, Financial Services, Financial Regulation, Ledgers (Accounting), Work Breakdown Structure, Project Implementation, Business Modeling, Banking Services, Financial Systems, Project Design, Cryptography, Design, Emerging Technologies, Stakeholder Analysis, Payment Systems

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Hospitality Luxury Brand Management

      Skills you'll gain: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      154 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for Product Leaders

      Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

      4.4
      Rating, 4.4 out of 5 stars
      ·
      222 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Fundamentals of Management: University of California, Irvine
    • Human Resources Management and GenAI: Coursera Instructor Network
    • GenAI in Business: Strategies for Successful Execution: University of Michigan
    • Create a services customer satisfaction process: Coursera Project Network
    • Establishing Product-Market Fit: University of Maryland, College Park
    • Introduction to Intellectual Property: University of Pennsylvania
    • Data Storytelling: Create Insights with Power BI & Tableau: Coursera Instructor Network
    • Mercadotecnia en un mundo digital: University of Illinois Urbana-Champaign
    • International Law In Action: Investigating and Prosecuting International Crimes: Universiteit Leiden
    • Blockchain Revolution in Financial Services: INSEAD

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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