Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
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4online degrees
273courses

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Results for "consumer behaviour"

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Design Research, Design Thinking, Creative Thinking, Design, Design Strategies, Product Design, User Experience Design, Sustainable Design, Innovation, Graphic Design, Consumer Behaviour, Economics

    4.8
    Rating, 4.8 out of 5 stars
    561 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    685 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    4.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Lending and Underwriting, Financial Services, Risk Analysis, Investment Management, Investments, Fundraising and Crowdsourcing, Financial Market, Risk Management, Case Studies, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
    587 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    922 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Data Storytelling, Marketing Analytics, Case Studies, Web Analytics, Analytics, Data Visualization Software, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, MarTech, Consumer Behaviour, Data Collection, Information Privacy

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    974 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Emory University

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    289 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Food Quality Assurance And Control, Consumer Behaviour, Environmental Issue, Sustainable Development, Sustainability Standards, Climate Change Adaptation, Economics, Public Policies, Emerging Technologies, Policy Analysis, Biotechnology, Technology Solutions

    4.8
    Rating, 4.8 out of 5 stars
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Yonsei University

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

    4.7
    Rating, 4.7 out of 5 stars
    337 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview

    Lund University

    Skills you'll gain: Sustainable Business, Sustainable Development, Sustainable Systems, Socioeconomics, Environmental Social And Corporate Governance (ESG), Economics, Environmental Policy, Business Strategies, Consumer Behaviour, Climate Change Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    606 reviews

    Beginner · Course · 1 - 3 Months

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