• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Protecting Business Innovations via Copyright

      Skills you'll gain: Intellectual Property, Innovation, Digital Assets, Legal Proceedings, Business Strategy, Creativity, Law, Regulation, and Compliance, Legal Strategy, Case Studies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      204 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Alfaisal University | KLD

      مقاييس التسويق وربحية التسويق

      Skills you'll gain: Production Line, Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Market Share, Marketing, Marketing Strategies, Marketing Analytics, Return On Investment, Benchmarking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

      Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Graphics Software, Graphic and Visual Design Software, Photography, Generative AI, Design, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Creative Design, Collaborative Software, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      282 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Data Lineage & Ethical Frameworks for Responsible AI

      Skills you'll gain: Responsible AI, Data Governance, Data Ethics, Data Pipelines, Data Architecture, Data Management, Governance, Data Integrity, Artificial Intelligence, Metadata Management, Automation, Generative AI, Data Security

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain and Business

      Skills you'll gain: Blockchain, Business Leadership, Business Transformation, Organizational Structure, Business, Business Modeling, Governance, Emerging Technologies, Business Strategy, Strategic Partnership, Entrepreneurship, Innovation, Regulatory Compliance, Intellectual Property

      4.7
      Rating, 4.7 out of 5 stars
      ·
      425 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: 3 Steps to High-Performance

      Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Sales, Verbal Communication Skills, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      81 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Maryland, College Park

      Fundamentals of Technology Sales

      Skills you'll gain: Closing (Sales), Sales Process, Sales Presentation, Technical Sales, Sales, Sales Development, Sales Management, Sales Strategy, Solution Sales Engineering, Prospecting and Qualification, Emerging Technologies, Outside Sales, Inside Sales, Needs Assessment, Consultative Approaches, Negotiation, Overcoming Objections, Cloud Computing, Cybersecurity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      154 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Globalization, Economic Growth and Stability

      Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      P

      Packt

      Wild Leadership: Adaptability, Resilience, & Teamwork

      Skills you'll gain: Adaptability, Teamwork, Team Building, Resilience, Strategic Leadership, Leadership, Diversity and Inclusion, Professional Development, Productivity, Personal Development, Business, Change Management, Decision Making, Self-Awareness, Problem Solving

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      International Business Essentials

      Skills you'll gain: Financial Statements, Business Planning, Sampling (Statistics), Management Training And Development, Descriptive Statistics, Organizational Structure, Change Management, Data Presentation, Professional Networking, Business Mathematics, Verbal Communication Skills, Team Building, Team Management, Business Strategy, Professionalism, Resource Allocation, Competitive Analysis, Linear Algebra, Mathematical Modeling, International Finance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      What is Compliance?

      Skills you'll gain: Compliance Management, Compliance Training, Regulation and Legal Compliance, Legal Risk, Law, Regulation, and Compliance, Governance Risk Management and Compliance, Compliance Reporting, Regulatory Requirements, Compliance Auditing, Risk Management, Operational Risk, Governance, Risk Mitigation, Strategic Planning, Risk Analysis, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Case Western Reserve University

      Inspired Leadership

      Skills you'll gain: Coaching, Negotiation, Emotional Intelligence, Empathy, Leadership Development, Initiative and Leadership, Compassion, Leadership, Organizational Change, Organizational Leadership, Organizational Development, Culture Transformation, Team Leadership, People Development, Employee Coaching, Influencing, Strategic Leadership, Leadership and Management, Business Leadership, Professional Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…888990…333

    In summary, here are 10 of our most popular marketing strategy courses

    • Protecting Business Innovations via Copyright: The Hong Kong University of Science and Technology
    • مقاييس التسويق وربحية التسويق: Alfaisal University | KLD
    • Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat: Adobe
    • Data Lineage & Ethical Frameworks for Responsible AI: Fractal Analytics
    • Blockchain and Business: INSEAD
    • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
    • Fundamentals of Technology Sales: University of Maryland, College Park
    • Globalization, Economic Growth and Stability: IE Business School
    • Wild Leadership: Adaptability, Resilience, & Teamwork: Packt
    • International Business Essentials: University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok