• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Meta

      إدارة وسائل التواصل الاجتماعي

      Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media, Content Strategy, Instagram, Social Media Strategy, Social Media Marketing, Content Marketing, Content Creation, Facebook, Branding, Content Management, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      GenAI in Business: Strategies for Successful Execution

      Skills you'll gain: Generative AI, AI Product Strategy, Business Solutions, Customer experience strategy (CX), Innovation, Performance Analysis, Business Planning, Project Performance, Solution Design, Risk Management, Project Implementation, Communication Strategies, Stakeholder Communications, Business Strategy, Continuous Improvement Process, User Experience, Team Building, Team Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a services customer satisfaction process

      Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      T

      Technical University of Munich (TUM)

      The Economics of Agro-Food Value Chains

      Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Economics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      447 reviews

      Intermediate · Course · 3 - 6 Months

    • C

      Coursera Project Network

      Analyzing Macro-Environmental Factors Using Creately

      Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      109 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Leadership and Management Capstone

      Skills you'll gain: Strategic Leadership, Leadership Development, Team Leadership, Business Leadership, Team Management, Leadership and Management, Team Building, Organizational Strategy, Strategic Decision-Making, Business Planning, Business Strategy, Leadership, Growth Strategies, Market Opportunities, Business Priorities, Organizational Structure, Change Management, Process Improvement and Optimization, Operational Efficiency, Data-Driven Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      370 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Advanced AI Techniques and Behavior in Unity

      Skills you'll gain: Software Design Patterns

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to DeepSeek

      Skills you'll gain: Deepseek, Responsible AI, LLM Application, Generative Model Architectures, AI Product Strategy, Application Deployment, Data Ethics, Case Studies, Prompt Engineering, Automation, Integration Testing, Process Optimization, Program Evaluation, Performance Tuning

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      ¿Qué hacer con tu estrategia digital en tiempos de cambio?

      Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research

      4.9
      Rating, 4.9 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Leadership: Impactful Feedback in a Hybrid World

      Skills you'll gain: Constructive Feedback, Team Performance Management, Tactfulness, Performance Management, Active Listening, Employee Performance Management, Professional Development, Trustworthiness, Rapport Building, Time Management, People Development, Leadership Development

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for Product Leaders

      Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

      4.4
      Rating, 4.4 out of 5 stars
      ·
      222 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Hacer negocios con multinacionales y empresas en América Latina

      Skills you'll gain: Innovation, International Finance, Environmental Social And Corporate Governance (ESG), Global Marketing, Economic Development, Business Strategy, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      249 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…848586…333

    In summary, here are 10 of our most popular marketing strategy courses

    • إدارة وسائل التواصل الاجتماعي: Meta
    • GenAI in Business: Strategies for Successful Execution: University of Michigan
    • Create a services customer satisfaction process: Coursera Project Network
    • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
    • Analyzing Macro-Environmental Factors Using Creately: Coursera Project Network
    • Strategic Leadership and Management Capstone: University of Illinois Urbana-Champaign
    • Advanced AI Techniques and Behavior in Unity: Packt
    • Introduction to DeepSeek: Coursera Instructor Network
    • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
    • Leadership: Impactful Feedback in a Hybrid World: Skillshare

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok