Search Engine Optimization

Search Engine Optimization (SEO) is a digital marketing strategy focused on improving a website's visibility in search engine results pages to increase traffic and potentially attract prospective customers. Coursera's SEO catalogue teaches you the principles and techniques behind successful SEO. You'll learn how to conduct keyword research, optimize website structure and content for search engines, implement link building strategies, and understand the role of SEO in digital marketing. You'll also delve into the analytic tools used to monitor website performance and make data-driven decisions. By mastering SEO, you'll be equipped to increase a website's visibility, reach a broader audience, and enhance your marketing skills.
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Results for "search engine optimization"

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Responsive Web Design, Search Engine Optimization, Web Content Accessibility Guidelines, HTML and CSS, Web Design and Development, Web Analytics and SEO, Web Development, Javascript, Browser Compatibility

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis

    4.7
    Rating, 4.7 out of 5 stars
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Value Propositions, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Web Analytics and SEO, Business Modeling, Marketing Strategy and Techniques, Business Strategy, Market Analysis, Content Marketing, Paid media, Digital Marketing, Email Marketing, Google Ads, Video Production

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

    4.7
    Rating, 4.7 out of 5 stars
    78 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    602 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing

    4.6
    Rating, 4.6 out of 5 stars
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Web Content, Content Development and Management, Content Creation, Content Strategy, Editing, Generative AI, Technology Strategies, Writing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Prompt Engineering, Blogs, Search Engine Optimization, Content Strategy, Content Creation, Keyword Research, ChatGPT

    4.8
    Rating, 4.8 out of 5 stars
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Content Strategy, Content Creation, Blogs, Search Engine Optimization, Keyword Research, Content Marketing, Digital Content, Generative AI, Copywriting, Data Science

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Customer Analysis, Predictive Analytics, Artificial Intelligence, Search Engine Optimization, HubSpot CRM, Advertising, Customer experience improvement, Computer Vision

    Beginner · Course · 1 - 4 Weeks

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