Ready to demystify SEO and reach a wider audience—without getting overwhelmed? In this fast-paced and approachable class, illustrator, educator, and creative entrepreneur Peggy Dean gives you a no-fluff, quick-start guide to strategic SEO that anyone can follow.
Strategic SEO: A Quick Start to Reach a Wider Audience
Strategic SEO: A Quick Start to Reach a Wider Audience
This course is part of Strategic SEO for Digital Marketing Success Specialization
Instructor: Skillshare
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
4 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Strategic SEO for Digital Marketing Success Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
In this first module, you’ll build a foundation for your SEO knowledge by understanding what SEO is, why it matters, and how to approach it strategically. Through real-world examples and practical frameworks, you’ll learn how to define your target audience and begin speaking their language—two critical elements that set the stage for more effective search optimization.
What's included
4 videos1 reading1 assignment1 discussion prompt
This module focuses on the practical application of keywords and on-page optimization techniques. You’ll discover how to choose effective keywords, use them within your content, and leverage images for maximum SEO impact. By the end of this unit, you’ll be able to make smart, data-informed decisions to improve your site’s relevance and visibility.
What's included
2 videos1 assignment1 discussion prompt
Search engines rely on complex algorithms to decide what content gets seen. In this module, you’ll demystify how those algorithms work and learn practical techniques to ensure your site is visible and properly indexed. You’ll walk away with the tools to improve search performance through smarter structure and setup.
What's included
2 videos1 assignment1 discussion prompt
SEO isn’t just what happens on your website—it’s also shaped by external factors. In this final module, you’ll learn how off-page strategies like backlinks and partnerships influence your ranking. You’ll also reflect on the big picture and plan your next SEO steps, leaving the course with actionable goals to build on.
What's included
2 videos1 assignment1 peer review1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Explore more from Marketing
Status: Free TrialUniversity of California, Davis
Status: Free Trial
Status: Free TrialUniversity of California, Davis
Status: PreviewCoursera Instructor Network
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,