• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      U

      University of Virginia

      Основы бизнес-стратегии

      Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Always Remember the Stakeholder

      Skills you'll gain: Internal Communications, Team Building, Interpersonal Communications, Stakeholder Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Create and Finance a Short Documentary Film

      Skills you'll gain: Video Editing, Storytelling, Videography, Post-Production, Video Production, Storyboarding, Proposal Writing, Target Audience, Presentations, Sales Presentations, Photography, Editing, Business Writing, Promotional Strategies, Marketing, Concision, Writing, Creativity

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      SAP

      SAP Technology Consultant

      Skills you'll gain: Digital Transformation, Cloud Computing Architecture, Stakeholder Engagement, Consulting, Systems Design, Relationship Management, Business Consulting, Cloud Computing, Management Consulting, Technical Design, Solution Design, User Feedback, Product Strategy, Project Scoping, Technical Consulting, Customer Engagement, Cybersecurity, System Implementation, Professional Networking, SAP Applications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      D

      DeepLearning.AI

      IA Para Todos (Español)

      Skills you'll gain: Market Opportunities, AI Product Strategy, Artificial Intelligence, Data Ethics, Strategic Thinking, Applied Machine Learning, Artificial Neural Networks, Data Science, Business Administration, Deep Learning, Machine Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Macquarie University

      Cyber Security: Essentials for Forensics

      Skills you'll gain: Mobile Security, Anomaly Detection, Criminal Investigation and Forensics, Cyber Security Strategy, Cyber Threat Intelligence, Threat Detection, Investigation, Cyber Attacks, File Systems, Intrusion Detection and Prevention, Fraud detection, Mobile Development, Cybersecurity, Applied Machine Learning, Malware Protection, Cyber Security Policies, Apple iOS, Threat Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Dell

      Dell Technologies Becoming An Effective Seller

      Skills you'll gain: Sustainable Business, Sales Territory Management, Corporate Sustainability, Solution Selling, Sales, Sales Strategy, Customer Relationship Building, Sales Process, Sales Prospecting, Market Opportunities, Information Technology, Technology Strategies, Business Acumen, Customer Relationship Management, AI Product Strategy, Complex Problem Solving, Business Relationship Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Planificación y gestión estratégica para Pymes

      Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      980 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Product Management

      Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Product Management, AI Product Strategy, Wireframing, A/B Testing, Agile Product Development, Project Estimation, Microsoft Teams, Product Strategy, Product Planning, Jira (Software), Product Requirements, Estimation, Project Management, Agile Project Management, ChatGPT, Kanban Principles

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Essentials of Entrepreneurship: Thinking & Action

      Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Advanced Ecommerce Features and Optimization

      Skills you'll gain: Email Automation, Search Engine Optimization, E-Commerce, Order Management, Marketing Automation, Product Improvement, Real Time Data, Driving engagement, Payment Processing and Collection

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Data Structures

      Skills you'll gain: Data Structures, Algorithms, Data Storage, Programming Principles, File Systems, Graph Theory, Computer Programming, C++ (Programming Language), Java, Debugging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…777879…333

    In summary, here are 10 of our most popular marketing strategy courses

    • Основы бизнес-стратегии: University of Virginia
    • Always Remember the Stakeholder: Google
    • Create and Finance a Short Documentary Film: Skillshare
    • SAP Technology Consultant: SAP
    • IA Para Todos (Español): DeepLearning.AI
    • Cyber Security: Essentials for Forensics: Macquarie University
    • Dell Technologies Becoming An Effective Seller: Dell
    • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
    • Product Management: Packt
    • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok