• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Building Your Brand, Sustaining Growth and Networking

      Skills you'll gain: Professional Networking, Relationship Building, Brand Marketing, Promotional Strategies, Brand Strategy, Brand Awareness, Persistence, Music Performance, Resilience, Brand Management, Business Development, Strategic Partnership, Growth Strategies, Communication Strategies, Budgeting, Digital Marketing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Comunicação Digital e Consumidores

      Skills you'll gain: Communication Planning, Customer experience strategy (CX), Marketing Strategies, Customer Analysis, Digital Transformation, Digital Marketing, Communication Strategies, Digital Communications, Strategic Communication, Consumer Behaviour, Target Audience, MarTech, Marketing Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women

      Skills you'll gain: Product Knowledge, Business Metrics, Marketing Effectiveness, Digital Marketing, Marketing, Value Propositions, Sales, Marketing Strategy and Techniques, Brand Awareness, Brand Management, Goal Setting, Brand Loyalty, Customer Engagement

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Resumen de ventas y CRM

      Skills you'll gain: Salesforce, Customer Relationship Management (CRM) Software, B2B Sales, Customer Relationship Management, Sales Process, Sales Pipelines, Sales Management, Sales, Customer Data Management, Data Cleansing, Business-To-Consumer, Data Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      D

      Duke University

      핀테크 법률 및 정책

      Skills you'll gain: FinTech, Financial Regulation, Commercial Lending, Consumer Lending, Financial Regulations, Bank Regulations, Payment Systems, Regulatory Compliance, Law, Regulation, and Compliance, Regulatory Requirements, Banking, Banking Services, Blockchain, Digital Assets, Strategic Partnership

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Alternative Investments As We Age: Building Wealth

      Skills you'll gain: Wealth Management, Financial Planning, Investments, Portfolio Management, Behavioral Economics, Tax Management, Asset Management, Financial Management, Private Equity, Financial Analysis, Real Estate, Decision Making, Insurance

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing e a Jornada do Cliente

      Skills you'll gain: Customer experience strategy (CX), Consumer Behaviour, Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing, Content Strategy, Customer Insights, Digital Media Strategy, Digital Marketing, Brand Strategy

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      A

      Alfaisal University | KLD

      استراتيجيات تمركز المنتج | Product Positioning Strategies

      Skills you'll gain: Product Lining, Brand Management, Branding, Product Marketing, Product Strategy, Brand Strategy, Brand Awareness, Product Knowledge, Product Management, Strategic Marketing, Market Share, Market Research, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Pavement Materials and Design (IRC and MoRTH)

      Skills you'll gain: Civil Engineering, Structural Analysis, Construction, Engineering Calculations, Engineering Design Process, Engineering Analysis, Technical Standard, Laboratory Testing

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      E-commerce Marketing and Email Campaigns

      Skills you'll gain: Email Marketing, E-Commerce, Customer experience strategy (CX), Customer Relationship Building, Online Advertising, Business Strategies, Sales, Copywriting, Automation, Decision Making

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Enhancing Customer Insights with Generative AI

      Skills you'll gain: Big Data, Data Processing, Generative AI, Customer Insights, Data Analysis, Data-Driven Decision-Making, Consumer Behaviour, Market Research, Business Intelligence, Market Analysis, Marketing Analytics, Business Strategy, Predictive Analytics

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Tools: Machine Learning and AI

      Skills you'll gain: AI Personalization, Customer Analysis, Big Data, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Marketing Analytics, Marketing Strategies, Deep Learning, Customer Insights, Predictive Analytics, Machine Learning Methods, Artificial Neural Networks, Machine Learning, Machine Learning Algorithms

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…727374…79

    In summary, here are 10 of our most popular consumer behavior courses

    • Building Your Brand, Sustaining Growth and Networking: GRAMMY GO
    • Comunicação Digital e Consumidores: Fundação Instituto de Administração
    • Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women: Goldman Sachs
    • Resumen de ventas y CRM: Salesforce
    • 핀테크 법률 및 정책: Duke University
    • Alternative Investments As We Age: Building Wealth: University of Illinois Urbana-Champaign
    • Marketing e a Jornada do Cliente: Fundação Instituto de Administração
    • استراتيجيات تمركز المنتج | Product Positioning Strategies: Alfaisal University | KLD
    • Pavement Materials and Design (IRC and MoRTH): L&T EduTech
    • E-commerce Marketing and Email Campaigns : SkillUp EdTech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok