• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Essentials of Sensory Science

      Skills you'll gain: Experimentation, Product Testing, Food Quality Assurance And Control, Laboratory Experience, Consumer Behaviour, Scientific Methods, Systems Of Measurement, Research Design, Statistical Analysis, Nutrition and Diet, Target Market, Quality Assessment, Human Factors, Marketing Psychology, Anatomy, Quantitative Research, Product Development, Data Collection, Psychology, Biology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      61 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Applied Statistics for Data Analytics

      Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Statistical Modeling, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Histogram, Probability, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Simulation and Simulation Software, Sampling (Statistics), Analytical Skills, Spreadsheet Software, Generative AI

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Produce Compelling Copy That Sells

      Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Marketing Collateral, Target Market, Content Creation, Product Knowledge, Value Propositions, Marketing Communications, Editing, Brand Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      65 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Principles of Economics: Introduction - Getting to Know You

      Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      W

      West Virginia University

      Today’s Music Industry

      Skills you'll gain: Music, Music History, Intellectual Property, Performing Arts, Consumer Behaviour, Event Management, Regulation and Legal Compliance, Production Process, Digital Transformation, Promotional Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      124 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Search and Display Advertising

      Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Automation, A/B Testing, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Voxy

      Low Intermediate English: Shopping & Customer Service

      Skills you'll gain: Product Knowledge, Language Learning, English Language, Customer Service, Retail Sales, Customer Inquiries, Customer Complaint Resolution, Telephone Skills, Vocabulary, Writing, Verbal Communication Skills, Oral Comprehension, Business Writing, Oral Expression, Grammar, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      Y

      Yale University

      Digital Media for Health Outcomes, English

      Skills you'll gain: Media and Communications, Advertising Campaigns, Program Evaluation, Surveys, Behavioral Health, Digital Communications, Persuasive Communication, Public Health, Behavioral Economics, Instagram, Survey Creation, Facebook, Research, Experimentation, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The University of Edinburgh

      Animal Welfare in the Clinic

      Skills you'll gain: Clinical Experience, Patient Preparation, Patient Education And Counseling, Vital Signs, Surgery, Patient Evaluation, Patient Treatment, Environmental Science, Behavior Management, Stress Management, Non-Verbal Communication

      5
      Rating, 5 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Foundations of Public Health Practice: Behaviour & Behaviour Change

      Skills you'll gain: Behavioral Economics, Behavioral Health, Public Health, Health Policy, Social Studies, Culture, Public Policies, Community Health, Cultural Diversity, Psychology, Risk Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      New York University

      Richard Schechner's Introduction to Performance Studies

      Skills you'll gain: Performing Arts, Art History, Peer Review, Music Performance, World History, Intercultural Competence, Culture, Music, Ancient History, Cultural Diversity, Sociology, Anthropology, Storytelling, Creativity, Non-Verbal Communication, Electronic Media, Digital Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      82 reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Success with Integrity: Business Ethics Foundation

      Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Decision Making, Trustworthiness, Professionalism, Personal Integrity, Business Management, Strategic Decision-Making, Global Marketing, Compliance Management, Leadership Studies, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Conflict Management, Team Leadership

      4.9
      Rating, 4.9 out of 5 stars
      ·
      136 reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…404142…79

    In summary, here are 10 of our most popular consumer behavior courses

    • Essentials of Sensory Science: University of California, Davis
    • Applied Statistics for Data Analytics: DeepLearning.AI
    • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera Project Network
    • Principles of Economics: Introduction - Getting to Know You: Rice University
    • Today’s Music Industry: West Virginia University
    • Search and Display Advertising: University of Colorado Boulder
    • Low Intermediate English: Shopping & Customer Service: Voxy
    • Digital Media for Health Outcomes, English: Yale University
    • Animal Welfare in the Clinic: The University of Edinburgh
    • Foundations of Public Health Practice: Behaviour & Behaviour Change: Imperial College London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok