Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Virtual Teams, Sales Presentation, Sales, Rapport Building, Relationship Building, Non-Verbal Communication, Virtual Environment, Customer Engagement, Drive Engagement, Microsoft Teams, Global Marketing, Brand Management, Overcoming Objections, Executive Presence, Communication Strategies, Trustworthiness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keras (Neural Network Library), Recurrent Neural Networks (RNNs), Model Evaluation, Natural Language Processing, Text Mining, Data Preprocessing, Deep Learning, Tensorflow, Google Cloud Platform, Matplotlib
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Data Processing, Google Cloud Platform, Data Warehousing, Data Maintenance, Data Storage, Cloud Engineering, Data Analysis, Data Architecture, Data Preprocessing, Automation, Data Security
Advanced · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Statistical Reporting, Statistical Methods, Probability & Statistics, Statistical Analysis, Experimentation, Data Analysis, Data Presentation, Estimation
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, System Configuration
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Cloud Platform, Data Pipelines, Big Data, Data Presentation, Email Automation, Data Processing, Kubernetes, Data Analysis, Microservices, Application Development
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Community Development, Content Strategy
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Live Streaming, Drive Engagement, Scheduling, Social Media, Social Media Strategy, Social Media Content, Customer Engagement, Video Production, Content Strategy, Content Development and Management, Technical Support
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Warehousing, Extract, Transform, Load, SQL, Data Pipelines, Data Import/Export, Data Transformation, Data Manipulation, Data Cleansing, Data Analysis, Google Sheets, Analytics, Data Visualization Software, Google Cloud Platform
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Data Analysis, Dashboard, Analytics, Data Cleansing, Data Presentation, Data Visualization Software, Big Data, Data Manipulation, Data Preprocessing, Cloud Storage, Data-Driven Decision-Making, Google Cloud Platform, SQL, Data Storage, Data Warehousing, Data Storage Technologies
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Query Languages, Data Access, Gemini, Big Data, SQL, Ad Hoc Analysis, Analysis
Beginner · Project · Less Than 2 Hours