Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: TikTok, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Community Development, Content Strategy
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Infographics, Presentations, Data Visualization, Graphic and Visual Design, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Pipelines, Data Warehousing, SQL, Google Cloud Platform, Data Processing, Data Quality, Apache Spark, Generative AI, Applied Machine Learning, Big Data, Serverless Computing, Machine Learning, Data Analysis, Time Series Analysis and Forecasting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Scatter Plots, Data Analysis, Correlation Analysis, Box Plots, Pandas (Python Package), Data Visualization, Histogram, Statistical Analysis, Python Programming, Software Installation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Feature Engineering, Supervised Learning, Exploratory Data Analysis, Machine Learning Algorithms, Applied Machine Learning, Decision Tree Learning, Predictive Modeling, Data Analysis, Scikit Learn (Machine Learning Library), Machine Learning, Classification And Regression Tree (CART), Statistical Modeling, Pandas (Python Package), NumPy, Data Cleansing, Data Manipulation
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, Data Analysis, Data Presentation, Statistical Analysis, Team Management, Data-Driven Decision-Making, Data Strategy, Statistical Inference, Communication, Communication Strategies
Mixed · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Unsupervised Learning, Supervised Learning, Regression Analysis, Applied Machine Learning, Statistical Modeling, Machine Learning Algorithms, PyTorch (Machine Learning Library), Statistical Methods, Statistical Machine Learning, Machine Learning, Predictive Analytics, Predictive Modeling, Statistical Programming, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Probability & Statistics, Dimensionality Reduction
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Large Language Modeling, Generative Model Architectures, Image Analysis, Computer Vision, PyTorch (Machine Learning Library), Natural Language Processing, Text Mining, Deep Learning, Artificial Neural Networks, Unsupervised Learning
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Semantic Web, Generative AI, LLM Application, Prompt Engineering, Google Cloud Platform, Artificial Intelligence, Natural Language Processing, Web Analytics and SEO, Scalability
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Large Language Modeling, LangChain, NoSQL, Database Systems, Databases, Query Languages, OpenAI, Data Management, Linear Algebra, Development Environment, Unstructured Data, Scalability, Data Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Reconciliation, Dataflow, Google Cloud Platform, Big Data, Financial Data, Data Pipelines, Data Integration, Event Monitoring
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Figma (Design Software), User Experience Design, Design, Web Design, Design Elements And Principles, Color Matching, Style Guides, Typography
Intermediate · Guided Project · Less Than 2 Hours