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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    IIT Roorkee

    Data Mining for Smart Cities

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Anomaly Detection, Data Mining, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Data Processing, Pandas (Python Package), Big Data, Data Cleansing, Data Science, Data Visualization, Python Programming, Data Manipulation, Exploratory Data Analysis, Deep Learning, Regression Analysis, Artificial Neural Networks

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Create a RAG Application with BigQuery

    Skills you'll gain: Big Data, Google Gemini, Data Processing, Identity and Access Management, Google Cloud Platform, LLM Application, Data Pipelines, Generative AI

    Intermediate · Project · Less Than 2 Hours

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    Google Cloud

    Online Data Migration to BigQuery using Striim

    Skills you'll gain: MySQL, Google Cloud Platform, Data Migration, Database Management, SQL, Big Data, Extract, Transform, Load, Data Pipelines, Data Management

    Beginner · Project · Less Than 2 Hours

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    Packt

    Ace Salesforce Certified Tableau Desktop Foundations Exam

    Skills you'll gain: Data Visualization, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Scatter Plots, Data Analysis, Data Manipulation, Software Installation, Data Sharing, Data Modeling, Data Import/Export

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Packt

    Exploratory Data Analysis & Core ML Algorithms

    Skills you'll gain: Exploratory Data Analysis, Classification And Regression Tree (CART), Predictive Modeling, Data Analysis, Regression Analysis, Supervised Learning, Machine Learning Algorithms, Statistical Machine Learning, Feature Engineering, Data Cleansing, Bayesian Network, Performance Tuning

    Intermediate · Course · 1 - 3 Months

  • Status: Free
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    Coursera

    Amazon Redshift: Introducción al Almacenamiento de Datos

    Skills you'll gain: Amazon Redshift, Amazon Web Services, SQL, Data Warehousing, Cloud Services, Data Management, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

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    EDUCBA

    Apache Spark with Scala: Master Data Building & Analysis

    Skills you'll gain: Apache Spark, Scala Programming, Apache Hadoop, Apache Maven, Real Time Data, Data Processing, Scalability, Data Structures, Object Oriented Programming (OOP), Systems Integration

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Project on Recommendation Engine - Book Recommender

    Skills you'll gain: Data Processing, AI Personalization, Data Manipulation, Data Cleansing, Data Transformation, Feature Engineering, Pandas (Python Package), Text Mining, Predictive Modeling, Unstructured Data, Scikit Learn (Machine Learning Library), Data Integration, Python Programming, Data Analysis, Applied Machine Learning, NumPy

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    Rating, 4.7 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Pearson

    Programming Generative AI: Unit 2

    Skills you'll gain: Generative AI, Large Language Modeling, Generative Model Architectures, Image Analysis, Computer Vision, PyTorch (Machine Learning Library), Natural Language Processing, Text Mining, Deep Learning, Artificial Neural Networks, Unsupervised Learning

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Text Generation with Cohere: Recognizing Similarities

    Skills you'll gain: Artificial Intelligence, Large Language Modeling, Text Mining, Generative AI, Natural Language Processing, Python Programming, Application Programming Interface (API), Scripting, Semantic Web

    Intermediate · Guided Project · Less Than 2 Hours

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    Coursera

    AWS Data Automation: Glue & Lambda Integration

    Skills you'll gain: Data Integration, Extract, Transform, Load, Metadata Management, Amazon Redshift, Amazon Web Services, Data Pipelines, Data Warehousing, Amazon S3, Automation, Cloud-Native Computing, Data Transformation, Serverless Computing, Process Optimization, System Monitoring

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Using BigQuery Machine Learning for inference

    Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Google Cloud Platform, Machine Learning Algorithms, Machine Learning

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Mining for Smart Cities: IIT Roorkee
  • Create a RAG Application with BigQuery: Google Cloud
  • Online Data Migration to BigQuery using Striim: Google Cloud
  • Ace Salesforce Certified Tableau Desktop Foundations Exam: Packt
  • Exploratory Data Analysis & Core ML Algorithms: Packt
  • Amazon Redshift: Introducción al Almacenamiento de Datos: Coursera
  • Apache Spark with Scala: Master Data Building & Analysis: EDUCBA
  • Project on Recommendation Engine - Book Recommender: EDUCBA
  • Programming Generative AI: Unit 2: Pearson
  • Text Generation with Cohere: Recognizing Similarities: Coursera

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