Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois Urbana-Champaign
Skills you'll gain: Statistical Inference, Sampling (Statistics), Descriptive Statistics, Probability Distribution, Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Microsoft Excel, Statistical Visualization, Graphing, Influencing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Search Engine Optimization, Web Content Accessibility Guidelines, HTML and CSS, Web Design and Development, Web Analytics and SEO, Web Development, Javascript, Frontend Performance, Browser Compatibility
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Sales Process, Sales Pipelines, Customer Relationship Management, Closing (Sales), Sales Strategy, Organizational Skills, Sales Management, Relationship Management, Statistical Analysis
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Cloud Platform, Data Pipelines, Real Time Data, Big Data, Data Processing, Analytics, Scalability, Performance Tuning
Intermediate · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Prospecting and Qualification, Sales Presentations, Persona Development, Inside Sales, Sales Prospecting, Sales Process, Target Audience, Sales Strategy, Lead Generation, Customer Analysis, Customer Relationship Management (CRM) Software, Professional Networking
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud API, Natural Language Processing, Google Cloud Platform, Text Mining, Image Analysis, Cloud-Based Integration, Computer Vision, Network Analysis, Web Design
Advanced · Project · Less Than 2 Hours

Skills you'll gain: AI Enablement, Google Cloud Platform, Responsible AI, Artificial Intelligence, Applied Machine Learning, Cloud Solutions, Analytics, Machine Learning, Big Data, Natural Language Processing, Computer Vision, Business Intelligence, Data Quality
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Exploratory Data Analysis, R Programming, Data Manipulation, Statistical Programming, Data Analysis, File Management, Integrated Development Environments, Programming Principles, Data Science, Data Structures, Computer Programming
Beginner · Guided Project · Less Than 2 Hours

Clemson University
Skills you'll gain: Dimensionality Reduction, Model Evaluation, Data Cleansing, Matplotlib, Regression Analysis, Unsupervised Learning, Data Science, Statistical Analysis, Anomaly Detection, Data Preprocessing, Statistical Methods, Data Analysis, Data Visualization Software, Pandas (Python Package), Exploratory Data Analysis, Machine Learning
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Operational Databases, NoSQL, Real Time Data, Scalability, Database Design, Application Deployment, Data Infrastructure, Big Data, Data Manipulation, Performance Tuning, Data Modeling, Distributed Computing, Data Storage Technologies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Scatter Plots, Data Analysis, Data Manipulation, Software Installation, Data Modeling, Data Import/Export
Beginner · Course · 1 - 3 Months