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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Business Intelligence and Visual Analytics

    Skills you'll gain: Dashboard, Data Visualization Software, Data Visualization, Business Reporting, SAS (Software), Interactive Data Visualization, Cloud Computing Architecture, Data Storytelling, Business Intelligence, Business Analytics, Data Warehousing, Cloud Computing, Big Data, Machine Learning, Data Import/Export

    4.2
    Rating, 4.2 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    495 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Data Analytics and Deep Learning

    Skills you'll gain: NoSQL, Big Data, Model Evaluation, Apache Hadoop, Recurrent Neural Networks (RNNs), Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Generative AI, Convolutional Neural Networks, Transfer Learning, Data Infrastructure, Data Cleansing, Real Time Data, Apache Kafka, Data Management, Machine Learning

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Material Design in Canva

    Skills you'll gain: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Integrated Marketing Communications, Brochures, Campaign Management, Graphic Design, Advertising Campaigns, Collaborative Software, Layout Design, Digital Design, Style Guides, Color Matching, Typography, Branding, Digital Assets, Digital Advertising

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Survey Data Collection and Analytics

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Survey Creation, Data Collection, Statistical Analysis, Data Analysis Software, Interviewing Skills, Surveys, Research Design, STATA (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Modeling, Qualitative Research, Data Cleansing, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting Data Analytics with Python

    Skills you'll gain: Jupyter, Matplotlib, Data Visualization, Pandas (Python Package), Data Manipulation, SQL, Seaborn, Data Preprocessing, Database Management, Data Structures, NumPy, Databases, Accounting, Data Modeling, Python Programming, Regression Analysis, Scripting Languages, Scripting

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    109 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Transforming Your Company's Data Analytics

    Skills you'll gain: Data Storytelling, Digital Transformation, Data Presentation, Data Visualization, Data-Driven Decision-Making, Business Transformation, Data Literacy, Persuasive Communication, Employee Engagement, Data Strategy, Customer experience strategy (CX), Data Science, Storytelling, Applied Machine Learning, Influencing, Agile Methodology, Analytics, Business Analytics, Business Modeling, Stakeholder Communications

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas y Métricas de Marketing

    Skills you'll gain: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    211 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    489 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing Entry and Execution

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    339 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Increase Engagement to your Instagram Business Profile

    Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

    4
    Rating, 4 out of 5 stars
    ·
    367 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • International Marketing & Cross Industry Growth: Yonsei University
  • Business Intelligence and Visual Analytics: University of California, Irvine
  • International Entertainment and Sports Marketing: Yonsei University
  • Data Analytics and Deep Learning: Illinois Tech
  • Marketing Material Design in Canva: Coursera
  • Survey Data Collection and Analytics: University of Maryland, College Park
  • Accounting Data Analytics with Python: University of Illinois Urbana-Champaign
  • Transforming Your Company's Data Analytics: University of Maryland, College Park
  • Analíticas y Métricas de Marketing: Tecnológico de Monterrey
  • Marketing: Customer Needs and Wants: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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