• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      U

      University of Toronto

      Kommunikationsstrategien für ein virtuelles Zeitalter

      Skills you'll gain: Presentations, Communication, Business Communication, Influencing, Persuasive Communication, Communication Strategies, Virtual Teams, Interpersonal Communications, Meeting Facilitation, Public Speaking, Active Listening, Non-Verbal Communication, Negotiation, Digital Communications

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Storytelling and Persuading with Data and Digital Technology

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Digital Transformation, Persuasive Communication, Data Science, Storytelling, Influencing, Data-Driven Decision-Making, Customer Engagement, Presentations, Analytics, Customer Insights

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Business Economics

      Skills you'll gain: International Finance, Sustainable Development, Game Theory, Business, Market Analysis, Production Process, Strategic Decision-Making

      Build toward a degree

      Beginner · Course · 3 - 6 Months

    • C

      Coursera Project Network

      Use Basecamp for Project Management

      Skills you'll gain: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Internal Communications, File Management, User Accounts, Information Privacy, Account Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Concepts et langage organisationnels

      Skills you'll gain: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Business, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing, Data Analysis

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Analytics: Optimize Performance

      Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Northeastern University

      Engaging in Enterprise Growth and Innovation

      Skills you'll gain: User Centered Design, Innovation, Digital Transformation, Technology Strategies, Design Thinking, Service Design, Solution Design, Business Strategy, Business Development, Growth Strategies, Competitive Analysis, Value Propositions, New Product Development, Healthcare Industry Knowledge, Product Strategy

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Tableau Trading Dashboard

      Skills you'll gain: Tableau Software, Business Intelligence, Dashboard, Technical Analysis, Market Data, Investment Banking, Tree Maps, Interactive Data Visualization, Data Visualization Software, Market Analysis, Data Analysis, SQL

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Telemedicine Data Security

      Skills you'll gain: Responsible AI, Telehealth, Health Technology, Generative AI, Healthcare Ethics, Regulatory Compliance, Health Care Procedure and Regulation, Security Strategy, Artificial Intelligence, System Implementation, Data Security, Analysis, Risk Analysis, Innovation, Design

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Information Technology Entrepreneurship & Startup

      Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, Brainstorming, Growth Strategies, Price Negotiation, New Business Development, Problem Solving

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Michigan

      إدارة المواهب

      Skills you'll gain: Performance Appraisal, Talent Management, Recruitment Strategies, Workforce Development, Employee Training, Recruitment, Constructive Feedback, Succession Planning, Human Resource Strategy, Talent Pipelining, Employee Performance Management, Performance Management, Leadership Development, Talent Acquisition, Employee Engagement, Organizational Structure, Branding

      4.9
      Rating, 4.9 out of 5 stars
      ·
      33 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Strategizing the Use of Generative AI in Learning Design

      Skills you'll gain: Responsible AI, Prompt Engineering, Generative AI, ChatGPT, LLM Application, Education Software and Technology, Design Strategies, Artificial Intelligence, Data Ethics, Content Creation, Professional Development

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…288289290…333

    In summary, here are 10 of our most popular marketing strategy courses

    • Kommunikationsstrategien für ein virtuelles Zeitalter: University of Toronto
    • Storytelling and Persuading with Data and Digital Technology: University of Maryland, College Park
    • Business Economics: O.P. Jindal Global University
    • Use Basecamp for Project Management: Coursera Project Network
    • Concepts et langage organisationnels : University of Illinois Urbana-Champaign
    • YouTube Analytics: Optimize Performance: Coursera
    • Engaging in Enterprise Growth and Innovation: Northeastern University
    • Tableau Trading Dashboard: Corporate Finance Institute
    • GenAI for Telemedicine Data Security: Coursera Instructor Network
    • Information Technology Entrepreneurship & Startup: University of Minnesota

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok