Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Meta

    Skills you'll gain: Campaign Management, Facebook, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Instagram, Performance Measurement, Marketing Effectiveness, Digital Advertising, Budget Management, Target Audience, Bidding, Scheduling

    5
    Rating, 5 out of 5 stars
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Social Media Campaigns, Content Creation, Storytelling, Content Strategy, Content Management

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Graphic and Visual Design, Graphic Design, Brand Awareness, Content Creation, Brand Loyalty, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Meta

    Skills you'll gain: Marketing Budgets, Campaign Management, Advertising Campaigns, Advertising, Facebook, Budget Management, Target Audience, Social Media Campaigns, Marketing, Digital Advertising, Instagram, Social Media Marketing, Social Media, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    28 reviews

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Animations, Social Media Content, Motion Graphics, Social Media Marketing, Graphic Design, Graphic and Visual Design, Content Creation, Multimedia, Organizational Skills, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Logo Design, Creative Design, Graphic Design, Graphic and Visual Design Software, Marketing Design, Brand Awareness, Social Media, Social Media Content, Social Media Marketing, Photo Editing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Analysis, User Accounts, Social Media, E-Commerce

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media Management, TikTok, Scheduling, Social Media, Social Media Marketing, Billing, Systems Integration, Facebook, Dashboard, Instagram, Business Software, Pinterest, Marketing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

Leading partners

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea