Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
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Results for "consumer behaviour"

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

  • Status: Free Trial

    University of California San Diego

    Skills you'll gain: Climate Change Mitigation, International Relations, Sustainable Development, Climate Change Adaptation, Consumer Behaviour, Environmental Policy, Pollution Prevention, Sustainable Technologies, Economics, Corporate Sustainability, Energy and Utilities, Governance, Environmental Regulations, Community Development

  • Skills you'll gain: Market Share, Market Analysis, Market Opportunities, Market Intelligence, Market Dynamics, Strategic Marketing, Competitive Analysis, Market Research, Market Trend, Market Data, Customer Demand Planning, Performance Measurement, Consumer Behaviour, Business Metrics, Revenue Forecasting, Performance Metric, Product Lifecycle Management

  • Status: Preview

    Skills you'll gain: Demography, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Economics, Policy, and Social Studies, World History, Social Sciences, Cultural Diversity, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business, Business Economics, Analysis, Governance

  • Status: Preview

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Culture, Branding, Intercultural Competence, Stakeholder Management, Decision Making, Consumer Behaviour

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Data Storytelling, Performance Measurement, Data Visualization Software, Business Analysis, Accounting, Business, Analytics, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, Data Analysis, Consumer Behaviour, Product Lifecycle Management

  • Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Market Analysis, Market Data, Public Policies, Consumer Behaviour, Cost Benefit Analysis, Policty Analysis, Research, and Development, Price Negotiation, Decision Making

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Marketing, Unsupervised Learning, Machine Learning Algorithms, Business Strategy, Statistical Modeling, Consumer Behaviour, Data Visualization

  • Status: Free Trial

    Kennesaw State University

    Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Marketing Strategies, Marketing Management, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour

  • Status: Free Trial

    University of Colorado System

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Marketing Effectiveness, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Simulation and Simulation Software, Predictive Analytics, Customer Analysis, Customer Engagement, Bayesian Statistics, Customer Retention, Consumer Behaviour, Reinforcement Learning, Probability Distribution

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Analytics, Sales Strategy, Customer Analysis, Marketing Strategies, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Digital Advertising, Regression Analysis, Market Research, Statistical Analysis, Target Market, Pandas (Python Package), Predictive Modeling, Key Performance Indicators (KPIs), Decision Tree Learning, Artificial Neural Networks

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Business Ethics, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Stakeholder Analysis, Brand Awareness, Consumer Behaviour, Decision Making, Case Studies

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  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • IE Business School
  • University of Pennsylvania
  • Kennesaw State University
  • University of Virginia
  • Tecnológico de Monterrey
  • Universidad de Palermo