• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Strategy

Marketing Strategy Courses Online

Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Marketing Strategy Course Catalog

  • U

    University of Illinois Urbana-Champaign

    Sustainable Innovation for Subsistence Marketplaces

    Skills you'll gain: Design Thinking, Environmental Issue, Sustainable Business, Solution Design, Innovation, Product Development, Entrepreneurship, Market Analysis, Market Research, Business Development, Consumer Behaviour, Needs Assessment, Cultural Sensitivity

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Critical thinking: reasoned decision making

    Skills you'll gain: Critical Thinking, Independent Thinking, Decision Making, Strategic Thinking, Systems Thinking, Research, Constructive Feedback, Analysis, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Career Success Project

    Skills you'll gain: Business Writing, Negotiation, Entrepreneurship, Time Management, Professional Development, Leadership and Management, Innovation, Problem Solving, Project Management, Finance, Communication, Business Solutions, Organizational Effectiveness, Presentations, Analysis, Peer Review, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    338 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción a la Gestión de Operaciones

    Skills you'll gain: Operations Management, Process Improvement, Business Operations, Operational Efficiency, Process Analysis, Business Process, Performance Improvement, Operational Analysis, Process Optimization, Quality Management, Quality Control, Productivity Software, Capacity Management, Inventory Management System, Resource Utilization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    88 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    Introduction to Generative AI in Finance

    Skills you'll gain: Generative AI, Fraud detection, Predictive Analytics, Financial Services, Personalized Service, Financial Modeling, Financial Trading, Financial Reporting, FinTech, Compliance Management, Artificial Intelligence, Risk Analysis, Emerging Technologies, Banking, Investment Management, Automation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Product Management

    Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Roadmaps, Product Strategy, Product Lifecycle Management, Product Development, Stakeholder Management, Data-Driven Decision-Making, Decision Making, Innovation, Market Analysis, Agile Methodology, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Modelos de Atribuição

    Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The State University of New York

    تطوير تميزك المهني والتدريب الذاتي

    Skills you'll gain: Business Strategy, Training and Development, Lifelong Learning, Strategic Decision-Making, Professional Development, Personal Development, Performance Measurement, Self-Awareness, Benchmarking, Organizational Skills, Portfolio Management, Gap Analysis, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Factorial and Fractional Factorial Designs

    Skills you'll gain: Experimentation, Research Design, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Variance Analysis, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    GenAI for Everyone

    Skills you'll gain: Generative AI, AI Product Strategy, Responsible AI, Data Ethics, Artificial Intelligence, Prompt Engineering, Creative Problem-Solving, Machine Learning, Information Privacy, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Gestalte Grafiken für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media, Social Media Marketing, Organizational Skills, Content Creation, Graphic Design, Graphic and Visual Design, Color Theory, Typography, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Royal Holloway, University of London

    Security Management and Governance

    Skills you'll gain: Computer Security Incident Management, Cyber Governance, Incident Management, Incident Response, Security Management, Cyber Security Strategy, Cyber Security Policies, Human Factors (Security), Security Awareness, Cybersecurity, ISO/IEC 27001, Cyber Risk, Security Strategy, Risk Management Framework, Human Factors

    4.9
    Rating, 4.9 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

Marketing Strategy learners also search

Marketing
Digital Marketing
Content Strategy
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
1…220221222…338

In summary, here are 10 of our most popular marketing strategy courses

  • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign
  • Critical thinking: reasoned decision making: Tecnológico de Monterrey
  • Career Success Project: University of California, Irvine
  • Introducción a la Gestión de Operaciones: University of Pennsylvania
  • Introduction to Generative AI in Finance: Coursera Instructor Network
  • Fundamentals of Product Management: Board Infinity
  • Modelos de Atribuição: Fundação Instituto de Administração
  • تطوير تميزك المهني والتدريب الذاتي: The State University of New York
  • Factorial and Fractional Factorial Designs: Arizona State University
  • GenAI for Everyone: Coursera Instructor Network

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok