Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
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Results for "consumer behaviour"

  • Status: Preview

    Skills you'll gain: Financial Management, Production Management, Production Planning, Business Management, Operations Management, Marketing, Marketing Channel, Consumer Behaviour, Strategic Marketing, Business Planning, Supply Chain Management, Economics, Decision Making

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Marketing Management, Relationship Building, Team Management, Decision Making, Marketing, Business Ethics, Interpersonal Communications, Target Market, Diplomacy, World History, Cultural Sensitivity

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Culture Transformation, Organizational Change, Customer experience strategy (CX), Business Process, Initiative and Leadership, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies

  • Status: Preview

    Universidad de Palermo

    Skills you'll gain: Marketing Channel, Consumer Behaviour, Point of Sale, Cross-Channel Marketing, Promotional Strategies, Marketing Strategies, Digital Marketing, Customer experience strategy (CX), Retail Store Operations, Merchandising, Sales Strategy, Customer Insights, Digital Transformation, Market Analysis

  • Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Consumer Behaviour, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking

  • Status: Free Trial

    Skills you'll gain: Corporate Sustainability, Sustainable Development, Sustainable Business, Organizational Change, Business Ethics, Environmental Issue, Sustainability Standards, Consumer Behaviour, Marketing, Innovation

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Performance Measurement, Customer Insights, Market Analysis

  • Status: Free Trial

    University of California San Diego

    Skills you'll gain: Climate Change Mitigation, Energy and Utilities, Social Justice, Community Organizing, Climate Change Adaptation, Sustainable Development, Social Determinants Of Health, International Relations, Health Disparities, Pollution Prevention, Sustainable Technologies, Consumer Behaviour, Environment, Environmental Policy, Media and Communications, Advocacy, Natural Resource Management, Persuasive Communication, Economics, Transportation Operations

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  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • IE Business School
  • University of Pennsylvania
  • Kennesaw State University
  • University of Virginia
  • Tecnológico de Monterrey
  • Universidad de Palermo