• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Strategy

Marketing Strategy Courses Online

Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Marketing Strategy Course Catalog

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Emerging Technology, Disruption, and AI

    Skills you'll gain: Emerging Technologies, Decision Making, Technology Strategies, Business Transformation, Innovation, Strategic Thinking, Artificial Intelligence, Automation, Data Ethics, Storytelling, Probability

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Building Your Freelancing Career Capstone

    Skills you'll gain: Business Planning, Risk Management, Business Strategy, Peer Review, Financial Modeling, Entrepreneurship, Business Development, Branding, Budgeting, Service Design, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Water Cooperation and Diplomacy

    Skills you'll gain: Water Resources, Diplomacy, Water Resource Management, International Relations, Mediation, Conflict Management, Negotiation, Governance, Environmental Laws, Data Collection

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Aprovechar el Diseño para Detectar Oportunidades de Negocio

    Skills you'll gain: Project Portfolio Management, Design Thinking, Strategic Thinking, Market Opportunities, Business Risk Management, Business Modeling, Design, New Product Development, Human Centered Design, Innovation, Customer experience strategy (CX), Ethical Standards And Conduct, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Supply Chain Optimization

    Skills you'll gain: Supply Chain Planning, Supply Chain Management, Inventory Management System, Process Optimization, Operations Management, Demand Planning, Resource Allocation, Capacity Management, Microsoft Excel, Cost Reduction, Simulation and Simulation Software, Mathematical Modeling, Probability Distribution

    4.4
    Rating, 4.4 out of 5 stars
    ·
    49 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Fundamental Sales Concepts — An Overview

    Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, Sales Prospecting, B2B Sales

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    CEO Playbook: Generative AI

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Planning, Competitive Intelligence, Stakeholder Communications, Generative AI Agents, Organizational Change, Business Strategy, Strategic Decision-Making, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Analysis, Business Development, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Innovation, Telecommunications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Corporate Entrepreneurship

    Skills you'll gain: Innovation, Entrepreneurship, Team Management, Business Strategy, Organizational Strategy, Program Evaluation, Culture Transformation, New Business Development, Case Studies, Growth Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    ADP AIRS® Entry-Level Recruiter

    Skills you'll gain: Recruitment, Talent Pipelining, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Sourcing, Performance Metric, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Compensation Management, Coordination, Key Performance Indicators (KPIs), Performance Reporting, Market Research, Performance Analysis, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Royal Holloway, University of London

    Security Management and Governance

    Skills you'll gain: Computer Security Incident Management, Cyber Governance, Incident Management, Incident Response, Security Management, Cyber Security Strategy, Cyber Security Policies, Human Factors (Security), Security Awareness, Cybersecurity, ISO/IEC 27001, Cyber Risk, Security Strategy, Risk Management Framework, Human Factors

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Power Platform in Business Analysis

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Data Visualization Software, Data Visualization, Dashboard, Microsoft 365, No-Code Development, Business Process Automation, Data Analysis, Application Development, Business Process, ChatGPT, Data Integration

    4
    Rating, 4 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 3 Months

Marketing Strategy learners also search

Marketing
Digital Marketing
Content Strategy
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
1…217218219…336

In summary, here are 10 of our most popular marketing strategy courses

  • Emerging Technology, Disruption, and AI: University of Illinois Urbana-Champaign
  • Building Your Freelancing Career Capstone: California Institute of the Arts
  • Water Cooperation and Diplomacy: University of Geneva
  • Aprovechar el Diseño para Detectar Oportunidades de Negocio: Parsons School of Design, The New School
  • Supply Chain Optimization: University of California, Irvine
  • Fundamental Sales Concepts — An Overview: Zoho Corporation
  • CEO Playbook: Generative AI: Starweaver
  • Digital Business - Capstone project: École Polytechnique
  • Corporate Entrepreneurship: Tecnológico de Monterrey
  • ADP AIRS® Entry-Level Recruiter: Automatic Data Processing, Inc. (ADP)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok