• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Marketing, Human Resource Strategy, Brand Awareness, Strategic Marketing, Performance Measurement, Dashboard, Global Marketing, Organizational Strategy, Market Dynamics, Employee Engagement, Customer experience strategy (CX), Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Marketing: Customer Needs and Wants

      Skills you'll gain: Value Propositions, Brand Management, Marketing, Brand Strategy, Target Market, Product Strategy, Strategic Marketing, Marketing Strategies, Target Audience, Product Marketing, Marketing Channel, Customer Analysis, Consumer Behaviour, Communication Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      483 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Annual Reports, Financial Statement Analysis, Retail Store Operations, Marketing Communications, Brand Management, Financial Analysis, Business Modeling, Branding, Digital Media Strategy, Business Management, Product Management, Business Strategy, Merchandising, Communication Strategies, Product Development, E-Commerce, Consumer Behaviour, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Consumer Behaviour, Content Marketing, Marketing Psychology, Social Media Marketing, Marketing Communications, Social Media, Marketing, Advertising, Persuasive Communication, Behavioral Economics, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      F

      Fractal Analytics

      Behavior Architecture - Understanding Human Behavior

      Skills you'll gain: Behavior Management, Decision Making, Behavioral Economics, Emotional Intelligence, Psychology, Innovation, Human Centered Design, Qualitative Research, Critical Thinking, Cognitive flexibility, Empathy, Research Methodologies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Minnesota

      Introduction to Human Behavioral Genetics

      Skills you'll gain: Mental and Behavioral Health, Social Sciences, Psychology, Psychiatry, Biostatistics, Medical Science and Research, Molecular Biology, Research Methodologies, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      595 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      Stanford University

      Organizational Analysis

      Skills you'll gain: Organizational Change, Organizational Structure, Organizational Leadership, Change Management, Sociology, Decision Making, Social Sciences, Business, Analysis, Strategic Decision-Making, Culture, Resource Management, Learning Theory, Professional Networking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Navigating U.S. Food Regulations: Safety and Enforcement

      Skills you'll gain: Food Quality Assurance And Control, Food Safety and Sanitation, Litigation and Civil Justice, Regulatory Affairs, Food and Beverage, Law, Regulation, and Compliance, Regulatory Compliance, Advocacy, Nutrition and Diet, Good Manufacturing Practices, Packaging and Labeling, Public Policies, Advertising

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Financial Management

      Skills you'll gain: Mergers & Acquisitions, Portfolio Management, Financial Statements, Financial Analysis, Investments, Finance, Financial Management, Capital Budgeting, Corporate Finance, Financial Statement Analysis, Financial Accounting, Cash Flows, Business Valuation, Return On Investment, Accounting, Accrual Accounting, Revenue Recognition, Financial Policy, Behavioral Economics, Risk Management

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Theories of Public Policy

      Skills you'll gain: Public Policies, Policy Development, Policy Analysis, Political Sciences, Economics, Policy, and Social Studies, Environmental Policy, Public Administration, Behavioral Economics, Social Sciences, Program Evaluation, Governance, Systems Thinking, Ethical Standards And Conduct

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Investment Management

      Skills you'll gain: Portfolio Management, Investment Management, Financial Market, Risk Management, Investments, Financial Planning, Strategic Decision-Making, Financial Systems, Wealth Management, Asset Management, Environmental Social And Corporate Governance (ESG), Capital Markets, Risk Analysis, Market Dynamics, Performance Measurement, Behavioral Economics, Finance, Equities, Financial Forecasting, Customer Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Artificial Intelligence

      Skills you'll gain: Artificial Intelligence, Computational Logic, Machine Learning Algorithms, Natural Language Processing, Data Ethics, Computer Science, Machine Learning, Supervised Learning, Algorithms, Unsupervised Learning, Bayesian Statistics, Decision Support Systems, Probability & Statistics

      Build toward a degree

      Mixed · Course · 3 - 6 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1234…79

    In summary, here are 10 of our most popular consumer behavior courses

    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Marketing: Customer Needs and Wants: IESE Business School
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Behavior Architecture - Understanding Human Behavior : Fractal Analytics
    • Introduction to Human Behavioral Genetics: University of Minnesota
    • Organizational Analysis : Stanford University
    • Navigating U.S. Food Regulations: Safety and Enforcement: University of Illinois Urbana-Champaign
    • Financial Management: University of Illinois Urbana-Champaign
    • Theories of Public Policy: O.P. Jindal Global University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok