Brand Management

Brand Management is a strategic approach to creating, developing, and maintaining a brand's reputation, image, and value in the marketplace. Coursera's Brand Management catalogue equips you with the knowledge and tools necessary to manage and sustain brands effectively in today's dynamic market environment. You'll learn about branding strategies, brand equity and valuation, consumer behavior and its influence on brand positioning, brand communication techniques, and the role of digital media in brand promotion. This skill set will enable you to build and enhance brand identity, measure brand performance, and make strategic decisions for brand growth and sustainability.
29credentials
1online degree
135courses

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Find the best Brand Management course for your goals

  • Status: Preview

    Università Bocconi

    Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Brand Management, Growth Strategies, Marketing

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Target Audience, B2B Sales

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Competitive Analysis, Customer Insights

  • Status: Free

    Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

  • Status: Free Trial

    Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Marketing, Graphic Design, Design, Business, Digital Marketing

  • Status: Free Trial

    Illinois Tech

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

  • Status: Preview

    Università Bocconi

    Skills you'll gain: Leadership and Management, Branding, Brand Management, Leadership Studies, Innovation, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience strategy (CX)

  • Status: New
    Status: Preview

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Media Strategy, Design Thinking

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

  • Status: New

    Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Solution Delivery, Brand Management, Enterprise Architecture, Business Systems Analysis, Cloud Computing, Benchmarking, Vendor Management, Scalability, Hybrid Cloud Computing

  • Status: New
    Status: Preview

    Skills you'll gain: Virtual Teams, Sales Presentation, Sales, Rapport Building, Relationship Building, Non-Verbal Communication, Virtual Environment, Customer Engagement, Drive Engagement, Microsoft Teams, Global Marketing, Brand Management, Overcoming Objections, Executive Presence, Communication Strategies, Trustworthiness

  • Status: New
    Status: Preview

    Skills you'll gain: Artificial Intelligence, Ethical Standards And Conduct, Diversity and Inclusion, Stakeholder Engagement, Compliance Reporting, Content Creation, Brand Management, Communication

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