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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, Email Marketing, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Key Performance Indicators (KPIs)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Analytics with Excel and R

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Database Design, Shiny (R Package), Dashboard, Data Wrangling, Exploratory Data Analysis, Relational Databases, Big Data, Microsoft Excel, IBM Cognos Analytics, Ggplot2, Data Analysis, Analytical Skills, Excel Formulas, Data Manipulation, Web Scraping

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Business Marketing Brand Kit Using Canva

    Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Marketing, Graphic Design, Design, Business, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    926 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Analytics in Healthcare Management and Administration

    Skills you'll gain: Performance Improvement, Health Care Administration, Process Mapping, Health Systems, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Analytics, Patient-centered Care, Health Care, Care Coordination, AI Personalization, Precision Medicine, Complex Problem Solving, Data Analysis, Strategic Thinking, Decision Making, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Supply Chain Management and Analytics

    Skills you'll gain: Supply Chain, Demand Planning, Supply Chain Management, Supply Chain Planning, Process Improvement, Capacity Planning, Logistics Management, Sustainable Business, Analytics, Scheduling, Corporate Sustainability, Inventory Management System, Forecasting, Data Analysis, Security Management, Expense Management, Operating Expense, Risk Management, Data Visualization, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    505 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Amsterdam

    Data Analytics for Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability Distribution, Descriptive Statistics, Data Analysis, Statistical Analysis, Process Improvement, Statistics, Correlation Analysis, Variance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Data Analytics and Visualization

    Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Microsoft Excel, Excel Formulas, Data Presentation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Dashboard, Data Cleansing, Data Manipulation, Excel Macros, Infographics, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Data Sharing, Data Integration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Advanced Analytics, Data-Driven Decision-Making, Consumer Behaviour, Customer experience improvement, Artificial Intelligence, Financial Analysis, Retail Banking, Business Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    470 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Business Analytics with Excel: Elementary to Advanced

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Business Modeling, Business Analysis, Resource Allocation, Analysis, Statistical Analysis, Process Optimization, Financial Analysis, Predictive Analytics, Transportation Operations, Linear Algebra

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Inventory Analytics

    Skills you'll gain: Inventory Control, Inventory Accounting, Materials Management, Supply Chain, Financial Statement Analysis, Data Analysis, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Predictive Analytics

    Skills you'll gain: Business Ethics, Predictive Modeling, Predictive Analytics, Advanced Analytics, Scikit Learn (Machine Learning Library), Digital Transformation, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Applied Machine Learning, Statistical Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Supervised Learning, Python Programming, Data Quality, Cloud Platforms, Performance Metric, Artificial Neural Networks

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Sourcing Analytics

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
  • IBM Data Analytics with Excel and R: IBM
  • Create a Business Marketing Brand Kit Using Canva: Coursera
  • Analytics in Healthcare Management and Administration: Northeastern University
  • Supply Chain Management and Analytics: Unilever
  • Data Analytics for Lean Six Sigma: University of Amsterdam
  • Excel Skills for Data Analytics and Visualization: Macquarie University
  • AI Applications in Marketing and Finance: University of Pennsylvania
  • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
  • Inventory Analytics: Rutgers the State University of New Jersey

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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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