• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      N

      National Taiwan University

      行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

      Skills you'll gain: Brand Management, Marketing, Customer Relationship Management, Target Market, Marketing Strategies, Customer Retention, Market Dynamics, Customer Insights, Marketing Analytics, Digital Marketing, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      126 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      Y

      Yale University

      Narrative Economics

      Skills you'll gain: Storytelling, Behavioral Economics, Economics, Forecasting, Systems Thinking, Socioeconomics, Data Collection, Analysis, Research, Complex Problem Solving, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      812 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

      Skills you'll gain: Customer Relationship Management, Search Engine Marketing, Digital Marketing, Direct Marketing, User Experience, Customer Data Management, Web Analytics and SEO, Public Relations, Marketing Communications, Cross-Channel Marketing, Search Engine Optimization, Marketing Strategy and Techniques, Marketing Automation, MarTech, Content Marketing, Customer experience strategy (CX), AI Personalization, Social Media, Business Ethics

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Colorado Boulder

      Gut Check: Exploring Your Microbiome

      Skills you'll gain: Microbiology, Nutrition and Diet, Health Assessment, Data Science, Data Analysis, Interactive Data Visualization, Molecular Biology, Biology, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 2: Launching your Start-Up

      Skills you'll gain: Entrepreneurship, Brand Strategy, New Product Development, Team Building, Intellectual Property, Legal Risk, New Business Development, Brand Management, Business Modeling, Business Strategy, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      Lund University

      European Business Law

      Skills you'll gain: Legal Writing, Labor Law, Intellectual Property, Case Law, Legal Research, Arbitration, Labor Relations, Environmental Laws, Commercial Laws, Law, Regulation, and Compliance, International Relations, Regulation and Legal Compliance, Compliance Management, Court Systems, Tax Laws, Procurement, Business, European History, Competitive Analysis, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Global Impact: Cultural Psychology

      Skills you'll gain: Branding, Global Marketing, Brand Management, Brand Strategy, Consumer Behaviour, Cultural Sensitivity, Promotional Strategies, Cultural Diversity, Intercultural Competence, Audit Planning, Marketing Communications, Marketing, Marketing Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      173 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Abnormal Psychology

      Skills you'll gain: Motivational Interviewing, Psychological Evaluations, Mental Health Diseases and Disorders, Behavioral Health, Mental and Behavioral Health, Behavior Management, Psychiatry, Clinical Psychology, Mental Health, Psychology, Research, Scientific Methods, Mental Health Therapies, Learning Theory, Experimentation, Psychiatric And Mental Health Nursing, Psychotherapy, Stress Management, Pharmacology, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      685 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      E

      Eindhoven University of Technology

      Process Mining: Data science in Action

      Skills you'll gain: Process Analysis, Data Mining, Business Process, Data Analysis, Process Mapping, Business Process Modeling, Data Processing, Operational Analysis, Process Improvement, Data Validation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Managerial Accounting Fundamentals

      Skills you'll gain: Management Accounting, Cost Accounting, Operating Cost, Cost Management, Accounting, Cost Benefit Analysis, Cost Estimation, Budget Management, Financial Accounting, Operating Expense, Budgeting, Financial Analysis, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      815 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Leadership and organizational behavior

      Skills you'll gain: Organizational Leadership, Industrial and Organizational Psychology, Team Motivation, Leadership and Management, Business Leadership, Leadership Development, Employee Performance Management, Strategic Leadership, Influencing, Leadership, Team Performance Management, Employee Engagement, Empowerment, Goal Setting, Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      186 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Advertising, Marketing, Advertising Campaigns, Brand Management, Marketing Management, Marketing Planning, Media Planning, Strategic Communication, Promotional Strategies, Brand Awareness, Social Media Marketing, Digital Marketing, Public Relations, Consumer Behaviour, Communication Strategies, Communication

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…161718…79

    In summary, here are 10 of our most popular consumer behavior courses

    • 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world): National Taiwan University
    • Narrative Economics: Yale University
    • Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World: University of Illinois Urbana-Champaign
    • Gut Check: Exploring Your Microbiome: University of Colorado Boulder
    • Entrepreneurship 2: Launching your Start-Up: University of Pennsylvania
    • European Business Law: Lund University
    • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
    • Abnormal Psychology: Wesleyan University
    • Process Mining: Data science in Action: Eindhoven University of Technology
    • Managerial Accounting Fundamentals: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok