• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Cómo Configurar una Campaña en Facebook Ads

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Gestión de Proyectos

      Skills you'll gain: Project Risk Management, Resource Allocation, Resource Management, Risk Analysis, Project Management, Project Controls, Quality Monitoring, Change Management, Knowledge Transfer, Stakeholder Management, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      241 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Fundamentos del Management

      Skills you'll gain: Business Leadership, Organizational Strategy, Decision Making, Business Management, Strategic Leadership, Leadership, Strategic Decision-Making, Agile Project Management, Business, Team Leadership, Business Planning, Constructive Feedback, Goal Setting, Business Strategy, Digital Transformation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      161 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Product Owner: Essential Skills and Tools for Innovation

      Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Product Roadmaps, Product Strategy, Sprint Planning, Product Management, User Story, Product Lifecycle Management, Product Requirements, Scaled Agile Framework, Lean Methodologies, Prioritization, Business Priorities, Release Management

      5
      Rating, 5 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Copenhagen

      Business Models for Innovative Care for Older People

      Skills you'll gain: Gerontology, Competitive Analysis, Design Thinking, Demography, Innovation, Rehabilitation, Intellectual Property, Health Technology, Chronic Diseases, Health Systems, Health Care, Value Propositions, Business Modeling, Business Strategy, Project Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      231 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      N

      Northwestern University

      ¿Qué son los medios sociales?

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Customer Engagement, Social Media Management, Marketing, Professional Networking, Content Strategy, Marketing Analytics, Target Market, Target Audience, Emerging Technologies, Peer Review

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Generative AI: Fundamentals, Applications, and Challenges

      Skills you'll gain: Generative AI, Responsible AI, AI Product Strategy, Artificial Intelligence, Governance, Intellectual Property, Business Process Automation, Data Security, Leadership and Management, Data Quality

      4.7
      Rating, 4.7 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Starweaver

      Effective Corporate Communication: Principles & Evolution

      Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Beginner: Figma UI / UX Design Essentials

      Skills you'll gain: UI/UX Strategy, User Experience, Persona (User Experience), User Flows, Interactive Design, Design Strategies

      4.2
      Rating, 4.2 out of 5 stars
      ·
      10 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Glasgow

      Strategic Business Leadership

      Skills you'll gain: Strategic Leadership, Business Transformation, Digital Transformation, Business Leadership, Innovation, Market Research, Cross-Functional Collaboration, Leadership Development, Business Strategy, Leadership, Strategic Decision-Making, Organizational Strategy, Business Planning, Business Development, Leadership and Management, Competitive Analysis, Corporate Strategy, Organizational Leadership, Business Management, Organizational Change

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      AI Business School

      AI for Sales

      Skills you'll gain: Sales Enablement, Generative AI, Agentic systems, Productivity, No-Code Development, Sales, Responsible AI, Generative AI Agents, Risk Management, Sales Management, Sales Strategy, AI Product Strategy, Business Process Automation, Sales Process, Automation, Application Development, Artificial Intelligence, Digital Transformation, Innovation, Operational Efficiency

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Planning, Auditing and Maintaining Enterprise Systems

      Skills you'll gain: Contingency Planning, Disaster Recovery, Business Continuity Planning, Enterprise Application Management, Security Management, IT Management, System Monitoring, System Implementation, Cyber Security Policies, Enterprise Security, Compliance Auditing, Security Strategy, Systems Administration, Operating System Administration, Governance, Security Controls, Organizational Strategy, Patch Management, Continuous Monitoring, Information Systems Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      229 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…148149150…334

    In summary, here are 10 of our most popular marketing strategy courses

    • Cómo Configurar una Campaña en Facebook Ads : Coursera Project Network
    • Gestión de Proyectos: Tecnológico de Monterrey
    • Fundamentos del Management: Universidad de Palermo
    • Product Owner: Essential Skills and Tools for Innovation: SkillUp
    • Business Models for Innovative Care for Older People: University of Copenhagen
    • ¿Qué son los medios sociales?: Northwestern University
    • Generative AI: Fundamentals, Applications, and Challenges: University of Michigan
    • Effective Corporate Communication: Principles & Evolution: Starweaver
    • Beginner: Figma UI / UX Design Essentials: Skillshare
    • Strategic Business Leadership: University of Glasgow

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok