Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Simplilearn
Skills you'll gain: Data Visualization, Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Dashboard, Excel Macros, Data Analysis, Analytics, Data Cleansing, Data Processing, Regression Analysis, Descriptive Statistics
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Management, Supply Chain, Regression Analysis, Supplier Performance Management, Inventory Control, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Inventory Accounting, Business Intelligence, Strategic Decision-Making, Data Analysis
Beginner · Specialization · 3 - 6 Months

Simplilearn
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Management, Brand Awareness, Content Creation, Target Audience
Beginner · Course · 1 - 4 Weeks

Digital Marketing Institute
Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Digital Advertising, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Video Production, Advertising, Selling Techniques, Branding, Content Creation, Target Audience
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Forecasting, Statistical Methods, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Correlation Analysis, Predictive Modeling, Matplotlib, Data Manipulation, Applied Machine Learning, Injury Prevention, Athletic Training, Physiology, Analytics, Data Analysis, Statistical Analysis, Python Programming
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Paid media, Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Marketing Budgets, Smart Goals, Social Media Strategy, Social Media Campaigns, Instagram, Content Creation, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Brand Management, Digital Marketing
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Simplilearn
Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Data Analysis, Extract, Transform, Load, Data Integration, Data Visualization, Predictive Analytics, Data-Driven Decision-Making, Predictive Modeling, Forecasting, Data Transformation, Descriptive Analytics, Data Modeling, Risk Analysis
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, Data Visualization, Interactive Data Visualization, Design Thinking, Applied Machine Learning, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Scikit Learn (Machine Learning Library), Application Deployment, Data Validation, Verification And Validation, Machine Learning, Python Programming
Intermediate · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Database Theory, Exploratory Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytics, Sociology, Natural Language Processing, Data Manipulation, Text Mining, Statistical Modeling
Intermediate · Specialization · 3 - 6 Months