• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      E

      Emory University

      Finance for Non-Financial Managers

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Acumen, Income Statement, Balance Sheet, Finance, Risk Management, Financial Management, Microsoft Excel, Investment Management, Accounting, Return On Investment, Cash Flows

      4.4
      Rating, 4.4 out of 5 stars
      ·
      470 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Brand Awareness Survey in Qualtrics

      Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

      5
      Rating, 5 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Product Owner Certification [PSPO I] Preparation

      Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Stakeholder Communications, Product Roadmaps, Virtual Teams, Stakeholder Management, Agile Project Management, Product Strategy, Agile Methodology, User Story, Communication, Cross-Functional Collaboration, Product Lifecycle Management, Product Management, Negotiation, Product Requirements, Sprint Planning, Conflict Management, Scaled Agile Framework

      4.5
      Rating, 4.5 out of 5 stars
      ·
      126 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      A

      Alfaisal University | KLD

      استراتيجيات تمركز المنتج | Product Positioning Strategies

      Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Responsible Generative AI

      Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, AI Product Strategy, Consumer Behaviour, Business Risk Management, Business Operations, Data Ethics, Risking, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Human Resources, Workforce Management, Leadership and Management, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      213 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Building a Data Science Team

      Skills you'll gain: Employee Onboarding, Team Motivation, Interviewing Skills, Organizational Leadership, Data Strategy, Team Management, Team Building, People Management, Technical Management, Recruitment, Data Science, Cross-Functional Collaboration

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      IESE Business School

      The Art of Storytelling

      Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Plan de Negocios

      Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Risk Analysis, Forecasting, New Business Development, Competitive Analysis, Risk Management, Financial Analysis, Strategic Decision-Making, Financial Modeling, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      146 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Get more followers by finding trending keywords and hashtags

      Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Keyword Research, Drive Engagement, Social Media Strategy, Target Market

      3.2
      Rating, 3.2 out of 5 stars
      ·
      15 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI for Business Consultants

      Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, Artificial Intelligence, Business Consulting, Leadership, AI Product Strategy, Consulting, Management Consulting, Technical Consulting, Customer Insights, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Automation, Microsoft Copilot, Innovation, Problem Solving, Critical Thinking, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      158 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad Nacional Autónoma de México

      Los gobiernos locales como actores internacionales

      Skills you'll gain: International Relations, Public Policies, Policty Analysis, Research, and Development, Policy Development, Strategic Planning, Public Affairs, Diplomacy, Economic Development, Community Development, Legal Research, Advocacy, Governance, Sustainable Development, Professional Networking, Case Studies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      958 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      AI-Powered Business Operations

      Skills you'll gain: Business Process Modeling, Data Storytelling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Sales Presentation, Google Gemini, Sales Strategy, ChatGPT, Product Management, Generative AI, Sustainable Development, Data Ethics, Customer Relationship Management (CRM) Software, Innovation, Environmental Social And Corporate Governance (ESG), Product Knowledge

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Intermediate · Specialization · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…135136137…333

    In summary, here are 10 of our most popular marketing strategy courses

    • Finance for Non-Financial Managers: Emory University
    • Create a Brand Awareness Survey in Qualtrics: Coursera Project Network
    • Product Owner Certification [PSPO I] Preparation: SkillUp
    • استراتيجيات تمركز المنتج | Product Positioning Strategies: Alfaisal University | KLD
    • Responsible Generative AI: University of Michigan
    • Building a Data Science Team: Johns Hopkins University
    • The Art of Storytelling: IESE Business School
    • Plan de Negocios: Universidad de Palermo
    • Get more followers by finding trending keywords and hashtags: Coursera Project Network
    • Generative AI for Business Consultants: Fractal Analytics

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok