Brand Management

Brand Management is a strategic approach to creating, developing, and maintaining a brand's reputation, image, and value in the marketplace. Coursera's Brand Management catalogue equips you with the knowledge and tools necessary to manage and sustain brands effectively in today's dynamic market environment. You'll learn about branding strategies, brand equity and valuation, consumer behavior and its influence on brand positioning, brand communication techniques, and the role of digital media in brand promotion. This skill set will enable you to build and enhance brand identity, measure brand performance, and make strategic decisions for brand growth and sustainability.
29credentials
1online degree
135courses

Filter by

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Find the best Brand Management course for your goals

  • Status: Free Trial

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

  • Status: Free Trial

    Skills you'll gain: Marketing Channel, Marketing Strategies, E-Commerce, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Customer experience strategy (CX), Case Studies

  • Status: New
    Status: Free Trial

    Skills you'll gain: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management

  • Skills you'll gain: Canva (Software), Branding, Creative Design, Graphic and Visual Design, Social Media Content, Graphic Design, Brand Strategy, Marketing Collateral, Brand Management, Account Management, Marketing Communications

  • Status: Free

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Design Elements And Principles

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

  • Status: New
    Status: Free Trial

    Skills you'll gain: Content Creation, Target Audience, Storytelling, Brand Strategy, Branding, Social Media, Brand Awareness, Social Media Marketing, Brand Management, Content Marketing, Instagram, Market Opportunities, Value Propositions, Self-Awareness, Growth Strategies, Communication

  • Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Marketing Design, Graphic Design, Branding, Brand Management, Digital Marketing

  • Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

  • Status: New
    Status: Free Trial

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Market Analysis, Product Strategy, Case Studies, Competitive Analysis, Brand Strategy, Brand Management, Strategic Planning, Market Opportunities, Consumer Behaviour, Logistics, Analysis

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • Real Madrid Graduate School Universidad Europea
  • IE Business School
  • University of Illinois Urbana-Champaign
  • Tecnológico de Monterrey
  • University of Colorado Boulder
  • University of Pennsylvania
  • University of California, Irvine
  • Fundação Instituto de Administração