• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Copilot: Your Everyday AI Companion

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Data Governance, Customer Relationship Management (CRM) Software, Marketing Automation, Microsoft 365, Customer experience improvement, Compliance Training, Business Process Automation, Workflow Management, Compliance Management, Self Service Technologies, Sales Process, Sales Strategy, Microsoft Teams, Customer Service, Critical Thinking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      64 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Conceptos básicos para la igualdad de género

      Skills you'll gain: Social Justice, Diversity Awareness, Culture, Socioeconomics, Cultural Diversity, Sociology, Diversity Equity and Inclusion Initiatives, Cultural Sensitivity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      597 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Marketing Entry and Execution

      Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      334 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Journalism, the future, and you!

      Skills you'll gain: Journalism, Media and Communications, International Relations, Interviewing Skills, Ethical Standards And Conduct, Storytelling, Safety and Security, Content Creation, Writing and Editing, Digital Publishing, Emerging Technologies, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      370 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Google Analytics, Social Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      390 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      SHRM Certified Professional (SHRM-CP) Exam Prep

      Skills you'll gain: Talent Acquisition, Human Resources, Diversity Equity and Inclusion Initiatives, Recruitment Strategies, Human Resource Strategy, Leadership Development, Organizational Development, Talent Recruitment, HR Tech, Human Capital, Organizational Change, Communication, Strategic Leadership, Organizational Effectiveness, Leadership Studies, Human Resources Information System (HRIS), Workforce Development, Intercultural Competence, Employee Training, Innovation

      3.9
      Rating, 3.9 out of 5 stars
      ·
      83 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Relationship Management

      Skills you'll gain: Conflict Management, Professional Networking, Meeting Facilitation, Relationship Management, Relationship Building, Communication, Mentorship, Active Listening, People Management, Constructive Feedback, Influencing, Coaching, Stakeholder Management, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      393 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Become a Sustainable Business Change Agent

      Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Organizational Change, Business Reporting, Proposal Development, Environmental Social And Corporate Governance (ESG), Supply Chain Management, Sales Presentation, Leadership and Management, Environmental Issue, Change Management, Stakeholder Engagement, Key Performance Indicators (KPIs), Financial Analysis, Energy and Utilities, Systems Thinking, Business Transformation, Stakeholder Management, Proposal Writing, Strategic Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      358 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Feedback and Coaching For Everyone

      Skills you'll gain: Rapport Building, Growth Mindedness, Empathy, Relationship Building, Constructive Feedback, Interpersonal Communications, Social Skills, Verbal Communication Skills, Leadership, Compassion, Collaboration, Mentorship, Teamwork, Empowerment, Decision Making, Active Listening, Independent Thinking, Open Mindset, Conflict Management, Accountability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      141 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Demand management: Breaking down today’s commercial silos

      Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      363 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Business Intelligence and Competitive Analysis

      Skills you'll gain: Competitive Intelligence, Competitive Analysis, Market Intelligence, Management Consulting, Business Consulting, Consulting, Business Strategy, Data Analysis Software, Business Intelligence, Company, Product, and Service Knowledge, Business Analytics, Analytics, Market Analysis, Benchmarking, Data Analysis, Analysis, Performance Analysis, Trend Analysis, Business Metrics, Key Performance Indicators (KPIs)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      239 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Copenhagen Business School

      The Neuromarketing Toolbox

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Data Collection, Psychological Evaluations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      199 reviews

      Beginner · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…113114115…385

    In summary, here are 10 of our most popular social media marketing courses

    • Microsoft Copilot: Your Everyday AI Companion: Microsoft
    • Conceptos básicos para la igualdad de género: Universidad Nacional Autónoma de México
    • International Marketing Entry and Execution: Yonsei University
    • Journalism, the future, and you!: Michigan State University
    • E-Marketing: University of California, Irvine
    • SHRM Certified Professional (SHRM-CP) Exam Prep: Board Infinity
    • Relationship Management : Rice University
    • Become a Sustainable Business Change Agent: University of Colorado System
    • Feedback and Coaching For Everyone: Arizona State University
    • Demand management: Breaking down today’s commercial silos: ESSEC Business School

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok