The language used throughout the course, in both instruction and assessments.

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Digital Transformation, Culture Transformation, Financial Statement Analysis, Machine Learning Algorithms, Capital Budgeting, Market Dynamics, Paid media, Design Thinking, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Macquarie University
Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling
Beginner · Specialization · 3 - 6 Months

Simplilearn
Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Customer Analysis, Predictive Analytics, Artificial Intelligence, Search Engine Optimization, HubSpot CRM, Advertising, Customer experience improvement, Computer Vision
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Search Engine Marketing, Google Ads, Online Advertising, Search Engine Optimization, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Keyword Research, Target Audience, Bidding
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics, Digital Marketing, Customer experience improvement, Performance Measurement, Marketing Strategies, Mobile Security, Marketing, Web Applications, Target Audience, Sales
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Financial Forecasting, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
Advanced · Guided Project · Less Than 2 Hours
Gain the knowledge and skills you need to advance.

This role has a $67,968 median salary ¹.

A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
This role has a $67,968 median salary ¹.
Offered by




This role has a $53,120 median salary ¹.

A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.
This role has a $53,120 median salary ¹.
Offered by




Build toward a degree
Professional Certificate

Course
University of Illinois Urbana-Champaign
Specialization

Build toward a degree
Professional Certificate

Build toward a degree
Professional Certificate

Specialization

Course

Professional Certificate

Professional Certificate

Course

Specialization

Specialization